onthelook

RetailSeries ASeoul, South Koreaonthelook.co.kr

Latest round

Series A

Last raised

Dec 2022

Total raised

$5.5M

Investors

7

About onthelook

OnTheLook, founded in 2019 by Daebeom Lee, operates from Seoul, South Korea. The company specializes in providing a mobile platform for fashion enthusiasts seeking outfit inspiration.OnTheLook primarily offers a fashion-oriented mobile application that features an extensive collection of 145,486 lookbooks, catering to a diverse clientele seeking inspiration in their personal style. The app provides users access to a curated selection of clothing items, including outerwear, tops, bottoms, knits, accessories, and footwear, thereby addressing the convenience of outfit planning and shopping. With a focus on various fashion categories such as minimalistic, sporty, retro, and business casual, OnTheLook aims to simplify the shopping experience for end users ranging from fashion enthusiasts to everyday consumers. The app is designed to facilitate easy navigation and customization of wardrobe choices, appealing to both individual users and potential retail partners who could enhance their offerings through the platform.Revenue generation for OnTheLook is primarily driven through direct-to-consumer sales facilitated by its mobile application. Users can engage with the app through various purchasing options, including individual transactions for specific clothing items displayed within the lookbooks. The company may employ a subscription model, allowing users to unlock premium content or exclusive fashion insights, thereby enhancing user engagement and loyalty. Additionally, OnTheLook could establish partnerships with retailers or wholesalers to feature their products on the platform, creating a revenue-sharing structure. The company plans to enhance its mobile application with new features and products, although specific launch dates have yet to be disclosed. OnTheLook aims to expand into new geographic markets, particularly targeting urban fashion consumers in additional regions across North America and Asia by the end of 2024 as fashion trends continue to evolve.

Who invested in onthelook

7 investors across 3 rounds

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Funding rounds

  1. Series A

    Dec 28, 2022

    Amount

    $5.5M

    Investors

    Locked

  2. Seed

    Mar 1, 2021

    Amount

    Undisclosed

    Investors

    Locked

  3. Seed

    Dec 9, 2020

    Amount

    Undisclosed

    Investors

    Locked

Questions about onthelook

Who invested in onthelook?

onthelook has 7 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has onthelook raised?

onthelook has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did onthelook last raise money?

onthelook's most recent round on record is a Series A, in Dec 2022.

What does onthelook do?

OnTheLook, founded in 2019 by Daebeom Lee, operates from Seoul, South Korea.

Where is onthelook headquartered?

onthelook is headquartered in Seoul, South Korea.

Which VCs invest in companies like onthelook?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back retail companies at onthelook's stage. Their profiles are linked below.

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