Novi Connect
Latest round
- Series B
Last raised
- Feb 2022
Total raised
- $41M
Investors
- 3
About Novi Connect
Novi Connect, Inc.Founded in 2019 in Larkspur, US, Novi Connect, Inc. offers a platform dedicated to verifying sustainable and clean living products.00 mn on February 4, 2022.vc and Greylock Partners. The current CEO is Kimberly Shenk, one of the founders alongside Danny Levy, Jaleh Bisharat, Michael Balak, and Natasha Damner.Novi specializes in providing a software platform designed to facilitate the verification and certification of sustainable and clean living products for consumer packaged goods (CPG) brands and retailers. The platform enables users to automate the vetting process for product claims, ingredients, formulations, and packaging, ensuring compliance with various sustainability standards. By streamlining operations and eliminating the risk of greenwashing, Novi's services cater to values-based shoppers, helping brands enhance customer trust and loyalty. The company serves a diverse client base that includes CPG brands and retailers across North America and Europe, aiming to meet the growing consumer demand for ethically sourced and environmentally friendly products.Novi's revenue model is built around partnerships with CPG brands and retailers that utilize its platform for compliance and marketing of sustainable products. Through subscription-based services, clients benefit from automated product vetting and certification processes, which enhance their marketability and customer engagement. The platform integrates features such as product badging and claims verification, which are essential for brands aiming to establish credibility in the sustainability space. The firm generates revenue by charging brands for access to its platform and services, creating a streamlined transaction structure that fosters long-term relationships with clients.In February 2022, Novi Connect, Inc.vc and Greylock Partners. Novi aims to expand its reach into new markets across North America and Europe, targeting specific consumer segments that demand sustainable products.
Who invested in Novi Connect
3 investors across 2 rounds
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Questions about Novi Connect
Who invested in Novi Connect?
Novi Connect has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Novi Connect raised?
Novi Connect has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Novi Connect last raise money?
Novi Connect's most recent round on record is a Series B, in Feb 2022.
What does Novi Connect do?
Novi Connect is a business support services company.
Where is Novi Connect headquartered?
Novi Connect is headquartered in Larkspur, US.
Which VCs invest in companies like Novi Connect?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back business support services companies at Novi Connect's stage. Their profiles are linked below.
VCs backing business support services startups at Series B
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