Niantic
Latest round
- Series D
Last raised
- Nov 2021
Total raised
- $598M
Investors
- 15
About Niantic
Niantic, Inc.Founded in 2011 and headquartered in San Francisco, US, Niantic, Inc. is a developer of AR mobile applications that encourage outdoor activity and social engagement. The firm underwent a Corporate Carve Out in its early years, which shaped its focus on location-based gaming. The company was founded by John Hanke., Ltd.5 billion.Niantic Labs specializes in creating augmented reality (AR) mobile applications that encourage outdoor exploration and community engagement. Their flagship products include well-known titles such as Pokémon GO, which utilizes location-based technology to allow players to catch virtual creatures in real-world environments, and Ingress, a game that fosters competition and collaboration among players as they capture territories on a global map. These applications are designed to enhance users' outdoor experiences by integrating gaming mechanics with real-world exploration, thereby promoting physical activity and social interaction.Niantic generates revenue through a combination of in-game purchases, sponsorships, and partnerships. Players of their games often engage in microtransactions, purchasing virtual items, upgrades, or cosmetic features to enhance their gaming experience. Additionally, Niantic collaborates with various brands and advertisers to create sponsored events and in-game promotions, further diversifying their revenue streams. The transaction structure typically involves direct-to-consumer sales, where players download the games for free and subsequently make purchases within the apps. Niantic’s focus on innovative partnerships allows businesses to leverage their platforms for marketing initiatives, creating opportunities for both revenue generation and user engagement.In March 2025, Scopely, Inc. agreed to acquire Niantic, Inc.5 billion, enabling Scopely to expand its gaming portfolio. Following this acquisition, Niantic plans to develop new products enhancing user engagement and exploring additional markets. While specific upcoming product details have not been disclosed, Niantic aims to leverage the resources gained from this acquisition to launch new AR experiences by 2026. The company is also targeting expansion into emerging markets in Asia and South America, aiming for market entry by late 2025.
Who invested in Niantic
15 investors across 5 rounds
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Questions about Niantic
Who invested in Niantic?
Niantic has 15 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Niantic raised?
Niantic has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did Niantic last raise money?
Niantic's most recent round on record is a Series D, in Nov 2021.
What does Niantic do?
Niantic is a software company.
Where is Niantic headquartered?
Niantic is headquartered in San Francisco, US.
Which VCs invest in companies like Niantic?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Niantic's stage. Their profiles are linked below.
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