Neolane
Latest round
- Series B
Last raised
- Jan 2007
Total raised
- $11M
Investors
- 2
About Neolane
Founded in 2001 in Middlesex, UK, Neolane specializes in marketing automation solutions. The company was acquired by Adobe Systems on June 27, 2013, in a deal valued at USD 600 mn, marking a significant pivot in its business strategy to integrate its technology within Adobe's ecosystem. Neolane was initially founded by a team of marketing technology experts, contributing to the development of Adobe Campaign, its flagship product.Adobe Campaign is a comprehensive omnichannel marketing platform designed to unify customer data from various online and offline channels to facilitate personalized marketing campaigns. It offers tools that enable businesses to create customized campaigns, engage customers meaningfully, and enhance the overall customer experience. Key features include advanced audience segmentation, email marketing capabilities, and integration with Adobe's suite of applications such as Adobe Experience Manager and Adobe Journey Optimizer.Adobe Campaign operates on a subscription-based revenue model, where clients pay for access to its marketing tools and services. The typical transaction structure involves annual or monthly subscriptions tailored to the scale and needs of the organization, allowing for flexibility in usage based on the number of users and features selected. Revenue is generated through various service tiers, including premium offerings such as advanced analytics and AI-driven marketing solutions powered by Adobe Sensei.Recently acquired by Adobe in a deal that closed in July 2013, Neolane is expected to leverage its integration into Adobe's ecosystem to expand its product offerings further. The company is focusing on enhancing its AI-driven marketing capabilities and plans to introduce new features aimed at improving customer engagement by the end of 2024. Additionally, a strategic initiative to penetrate deeper into European and North American markets is underway, with specific goals set for market share growth by 2025.
Who invested in Neolane
2 investors across 3 rounds
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Questions about Neolane
Who invested in Neolane?
Neolane has 2 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Neolane raised?
Neolane has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Neolane last raise money?
Neolane's most recent round on record is a Series B, in Jan 2007.
What does Neolane do?
Founded in 2001 in Middlesex, UK, Neolane specializes in marketing automation solutions.
Where is Neolane headquartered?
Neolane is headquartered in Middlesex, UK.
Which VCs invest in companies like Neolane?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back marketing/advertising companies at Neolane's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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