Naytev

Naytev, founded in 2014, operates as a social media management platform headquartered in San Francisco, US. The company was established by Myriam Nouaille, Patrick Costello, and Zack Liscio.Naytev specializes in a comprehensive social media management platform designed to automate and optimize both paid and organic social media efforts across various networks. The core of Naytev's offerings includes advanced social analytics that enable content teams to understand the return on investment (ROI) of their social media initiatives. The platform facilitates a unified approach to social media workflows, addressing the limitations of traditional tools that treat paid and organic campaigns separately. By centering individual pieces of content within its system, Naytev empowers teams to effectively manage their social media strategies, leading to improved performance through features like A/B testing and automated publishing.Naytev generates revenue through a subscription-based model, providing clients with access to its suite of social media management tools. Businesses typically engage with Naytev by selecting a pricing plan that aligns with their social media needs, which may encompass services such as organic social publishing, paid social campaigns, and creative testing. The structure of these transactions is primarily B2B, with companies subscribing to various tiers of service based on their specific requirements. For instance, clients may enter into annual contracts for comprehensive access to Naytev’s platform, facilitating ongoing collaboration and support. The firm plans to expand into new markets, particularly in Europe and Asia, by 2025, with the goal of increasing its client base and service offerings.

1. Seed

   Nov 14, 2014

   Amount

   $1.3M

   Investors

   Locked

2. Seed

   Aug 14, 2014

   Amount

   Undisclosed

   Investors

   Locked