Latest round

Series B

Last raised

Aug 2022

Total raised

$31M

Investors

6

About Natals

, doing business as Ritual, operates as a healthy supplement and vitamin firm. The company was founded by its CEO, Katerina Schneider.  Ritual sells a wide range of multivitamins for men and women through its e-commerce platform. The company’s product line includes multivitamin 18+, multivitamin 50+ (multivitamin for women post-menopause), prenatal multivitamin, postnatal multivitamin, essential protein, Synbiotic+, which is a single-nested capsule combining pre-, pro-, and postbiotics, HyaCera, a skin hydration capsule, BioSeries melatonin, a sleep capsule, and many more.

Who invested in Natals

6 investors across 4 rounds

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Funding rounds

  1. Series B

    Aug 17, 2022

    Amount

    $15M

    Investors

    Locked

  2. Series A

    Aug 1, 2017

    Amount

    $11M

    Investors

    Locked

  3. Seed

    Jul 15, 2016

    Amount

    $3.5M

    Investors

    Locked

  4. Angel

    Jun 1, 2015

    Amount

    $1.5M

    Investors

    Locked

Questions about Natals

Who invested in Natals?

Natals has 6 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Natals raised?

Natals has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Natals last raise money?

Natals's most recent round on record is a Series B, in Aug 2022.

What does Natals do?

, doing business as Ritual, operates as a healthy supplement and vitamin firm.

Where is Natals headquartered?

Natals is headquartered in Los Angeles, US.

Which VCs invest in companies like Natals?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back food companies at Natals's stage. Their profiles are linked below.

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