MutualMarkets
Latest round
- Seed
Last raised
- Feb 2021
Total raised
- $3M
Investors
- 3
About MutualMarkets
Founded in 2021 in Franklin Lakes, US, MutualMarkets Inc specializes in facilitating partnerships between brands and entertainment entities for advertising purposes. The company has undergone no notable pivots and operates independently. It was co-founded by Alan Gould and Eric Gould, both of whom have histories in entrepreneurship.MutualMarkets offers an AI-powered marketplace platform that facilitates partnerships between brands and entertainment entities, such as TV shows and movies, to create co-marketed digital advertisements. The platform employs advanced algorithms to analyze business data and identify relevant co-marketing partners based on industry relevance, customer demographics, and brand values. It supports brands in connecting effortlessly with partners, thereby enhancing advertising campaign effectiveness and driving higher ROI.MutualMarkets generates revenue through a partnership model that allows brands to collaborate with entertainment providers for advertising purposes. The revenue structure is primarily transaction-based, with brands paying for platform access and the creation of co-branded advertisements. Transactions include subscription fees and potential revenue-sharing arrangements based on ad performance. Specific pricing plans are tailored to meet individual client needs, ensuring effective engagement with partners while maximizing marketing budgets. The company has appointed Kory Cunningham as Vice President of Product Development to spearhead this initiative. Future plans include the development and launch of new products aimed at improving marketing effectiveness. Additionally, MutualMarkets is targeting expansion into new geographic regions to broaden its client base, though specific markets have not been disclosed.
Who invested in MutualMarkets
3 investors across 1 round
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Funding rounds
Seed
Feb 10, 2021
Amount
$3M
Investors
Questions about MutualMarkets
Who invested in MutualMarkets?
MutualMarkets has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has MutualMarkets raised?
MutualMarkets has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did MutualMarkets last raise money?
MutualMarkets's most recent round on record is a Seed, in Feb 2021.
What does MutualMarkets do?
Founded in 2021 in Franklin Lakes, US, MutualMarkets Inc specializes in facilitating partnerships between brands and entertainment entities for advertising purposes.
Where is MutualMarkets headquartered?
MutualMarkets is headquartered in Franklin Lakes, US.
Which VCs invest in companies like MutualMarkets?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at MutualMarkets's stage. Their profiles are linked below.
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