Latest round

Series C

Last raised

Jul 2007

Total raised

$10M

Investors

5

About Mtivity

Mtivity Ltd.Founded in 2001, Mtivity Ltd. is headquartered in London, UK, specializing in cloud-based marketing solutions. The company has undergone strategic developments to align with market needs. The CEO is Patrick Kremer.08 mn.Mtivity specializes in providing cloud-based applications that optimize marketing activation processes across various industries. The core offerings include solutions for marketing, point of sale, promotional activities, and premium activations, designed to streamline operations from inception through execution. Key features comprise carbon impact analysis, marketing service provider sourcing technology, e-commerce interfaces, and ERP integrations, which facilitate a comprehensive approach to supplier relationship management and data accessibility. These applications serve a diverse client base, including multinational brands seeking to enhance their marketing effectiveness and efficiency.The revenue structure of Mtivity is based on subscription-based models tailored for B2B clients, including retailers and brand marketing teams. Clients engage with Mtivity through a structured transaction process that typically involves a direct partnership, where companies subscribe to the platform for access to its suite of applications. The pricing model is structured around tiered subscription plans, providing varying levels of access to features such as automated scoring, sourcing technology, and supplier management tools. These plans cater to organizations of different sizes, ensuring that both large corporations and smaller enterprises can leverage Mtivity's solutions effectively. The company is targeting expansion into new geographic regions, specifically aiming to increase its presence in Asia-Pacific markets by 2025.

Who invested in Mtivity

5 investors across 3 rounds

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Funding rounds

  1. Series C

    Jul 19, 2007

    Amount

    $7.1M

    Investors

    Locked

  2. Series B

    Jul 8, 2005

    Amount

    $2.6M

    Investors

    Locked

  3. Series A

    Dec 1, 2003

    Amount

    $0.8M

    Investors

    Locked

Questions about Mtivity

Who invested in Mtivity?

Mtivity has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Mtivity raised?

Mtivity has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Mtivity last raise money?

Mtivity's most recent round on record is a Series C, in Jul 2007.

What does Mtivity do?

Mtivity is a software company.

Where is Mtivity headquartered?

Mtivity is headquartered in London, UK.

Which VCs invest in companies like Mtivity?

Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Marktlink Capital back software companies at Mtivity's stage. Their profiles are linked below.

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