Mperativ
Latest round
- Series A
Last raised
- Sep 2021
Total raised
- $6.1M
Investors
- 3
About Mperativ
Mperativ Inc.Founded in 2020, Mperativ Inc. is based in San Francisco, US, focusing on leveraging advanced analytics for marketing. The team behind Mperativ includes co-founders Daniel Raskin, Jim McHugh, and Paul Bryan, who bring extensive experience in the tech sector.Mperativ specializes in providing a Revenue Marketing Platform designed to enhance go-to-market (GTM) visibility and optimize marketing efficiency. The platform integrates AI-powered insights to replace traditional vanity metrics, enabling users to track and measure key performance indicators (KPIs) related to pipeline growth and revenue generation. Mperativ’s core offerings allow marketing teams to assess campaign performance in real-time, aligning every marketing dollar spent with tangible revenue outcomes. The service is tailored for mid-to-large enterprises across various sectors including technology, telecommunications, and consumer goods, with significant adoption noted among companies such as NVIDIA, Cisco, and Apple.Mperativ generates revenue through a subscription-based model, offering its clients access to its comprehensive platform that aids in marketing analytics and pipeline management. Clients typically engage in annual or multi-year contracts, allowing them to utilize the platform’s capabilities to drive their revenue marketing strategies effectively. The pricing structure is tiered, reflecting the scale and specific needs of the client, which may include features tailored to manage marketing metrics and campaign assessments. Flagship services encompass tools for real-time analytics and insights that directly correlate marketing activities with revenue performance. The company is currently focused on developing new products aimed at enhancing their existing platform, with specific details on launch dates expected to be announced in the near future. Additionally, Mperativ is exploring opportunities to expand into new geographic markets, particularly in Asia-Pacific, by 2023 to meet the growing demand for advanced marketing analytics solutions.
Who invested in Mperativ
3 investors across 2 rounds
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Questions about Mperativ
Who invested in Mperativ?
Mperativ has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Mperativ raised?
Mperativ has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Mperativ last raise money?
Mperativ's most recent round on record is a Series A, in Sep 2021.
What does Mperativ do?
Mperativ is a software company.
Where is Mperativ headquartered?
Mperativ is headquartered in San Francisco, US.
Which VCs invest in companies like Mperativ?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Mperativ's stage. Their profiles are linked below.
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