mParticle
Latest round
- Series D
Last raised
- Feb 2020
Total raised
- $85M
Investors
- 12
About mParticle
Based in New York, US, and founded in 2012, mParticle Inc. is a mobile app that offers a customer data management platform that enables brands to integrate marketing stacks to optimize the customer experience. The company was founded by its CEO, Michael Katz, CPO Jason Lynn, and CTO Andrew Katz., a portfolio company of CVC Group, Moelis Capital Partners, Tiger Global Management, TI Ventures, Square Peg, Wellington Management, MA Asset Management, TDM Growth Partners acquired? mParticle, Inc. from Battery Ventures, Bowery Capital, Harbinger Ventures, Greylock Partners, GV, Eniac Ventures, Golden Ventures, Social Capital, Bain Capital, FJ labs, Arrowroot Capital and Permira for USD 300 million. mParticle provides a customer data platform for brands to accelerate growth by unifying data and simplifying partner integrations with enterprise-class security and reliability. By connecting data seamlessly across channels, the company enhances advertising, marketing, and analytics of the brands, including Airbnb, Spotify, NBC Universal, Starwood, Walmart, and others. In addition, the company’s platform enables data connections, data quality, data governance, data-driven personalization, and integrations to manage clients’ customer data end-to-end. The company’s solutions are for multiple verticals, including retail, financial services, media, travel, gaming, and quick-service restaurants, as well as for different roles, such as developers, project managers, and growth marketers. The company generates revenue through subscriptions to its product package based on monthly tracked users (MTU) and data storage.
Who invested in mParticle
12 investors across 7 rounds
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Funding rounds
Series D
Feb 14, 2020
Amount
$14M
Investors
Series C
Sep 19, 2017
Amount
$34M
Investors
Series B
Sep 28, 2016
Amount
$18M
Investors
Series A
Nov 16, 2015
Amount
$15M
Investors
Seed
Oct 9, 2014
Amount
$1.5M
Investors
Seed
Oct 31, 2013
Amount
$1.8M
Investors
Seed
Jul 19, 2013
Amount
$0.7M
Investors
Questions about mParticle
Who invested in mParticle?
mParticle has 12 investors on record across 7 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has mParticle raised?
mParticle has raised 7 venture rounds. Sign up free to see how much each round raised and the total.
When did mParticle last raise money?
mParticle's most recent round on record is a Series D, in Feb 2020.
What does mParticle do?
Based in New York, US, and founded in 2012, mParticle Inc.
Where is mParticle headquartered?
mParticle is headquartered in New York, US.
Which VCs invest in companies like mParticle?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at mParticle's stage. Their profiles are linked below.
VCs backing software startups at Series D
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