Moz
Latest round
- Series C
Last raised
- Jan 2016
Total raised
- $29M
Investors
- 3
About Moz
Moz, Inc.Founded in 2004 in Seattle, US, Moz, Inc. specializes in search engine optimization tools. The company was co-founded by Mark Hernandez and Marlo Hernandez, with Sarah Bird currently serving as CEO. In June 2021, iContact acquired Moz, Inc. for an undisclosed sum.Moz offers a comprehensive suite of SEO tools designed to enhance digital marketing strategies for businesses of all sizes. Its core products include Moz Pro, which provides features for keyword research, site audits, rank tracking, and competitive analysis, and Moz Local, which focuses on managing and optimizing local business listings across various online platforms. The Moz API allows businesses to integrate SEO metrics into their own tools, while STAT provides enterprise-level SERP tracking and analytics. These products address critical challenges in search engine optimization, such as improving site visibility, enhancing user experience, and driving organic traffic.Moz generates revenue primarily through subscription-based models, offering various pricing tiers for its products, including Moz Pro and Moz Local, tailored to different user needs. Clients typically subscribe to these services on a monthly or annual basis, gaining access to features that enable them to optimize their content and track their SEO performance effectively. The subscription structure allows for flexibility, accommodating both small businesses seeking basic SEO tools and larger enterprises requiring comprehensive analytics and reporting capabilities. Additionally, partnerships and integrations with other marketing technology platforms enhance Moz's offering, creating a robust ecosystem for users.Following the acquisition in June 2021, Moz plans to leverage its resources to enhance product offerings and expand its market presence. The company is developing new SEO tools aimed at improving user experience and functionality, with anticipated launches in the upcoming quarters. Additionally, Moz intends to explore expansion into new geographic markets, particularly targeting regions in Asia and Europe by late 2023.
Who invested in Moz
3 investors across 3 rounds
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Questions about Moz
Who invested in Moz?
Moz has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Moz raised?
Moz has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Moz last raise money?
Moz's most recent round on record is a Series C, in Jan 2016.
What does Moz do?
Moz is a software company.
Where is Moz headquartered?
Moz is headquartered in Seattle, US.
Which VCs invest in companies like Moz?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Moz's stage. Their profiles are linked below.
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