Misfits
Latest round
- Seed
Last raised
- Sep 2025
Total raised
- Undisclosed
Investors
- 1
About Misfits
Misfits, officially known as Minus Plus Foods Pvt. Ltd, was founded in 2024 in Thane, India. The company focuses on creating functional beverages that prioritize health without sacrificing taste. The founder, details not disclosed, has previous entrepreneurial experience.Misfits offers a line of prebiotic sodas, with MR. RUCKUS- GRAPE as its flagship product. Each soda contains only 4g of sugar per serving, presenting a healthier alternative to conventional sodas. The product lineup features diverse flavors like MR. RUCKUS- GRAPE and Ms. Aambush (Mango with a hint of chili), specifically designed for health-conscious consumers. These beverages contain 7g of prebiotic fibers, appealing to a wide audience, including fitness enthusiasts and those looking for guilt-free soda options.Misfits adopts a direct-to-consumer sales model, alongside partnerships with retailers and wholesalers. The pricing for individual cans of MR.00, reflecting the premium nature of the products. It offers multiple purchasing channels, enabling consumers to buy directly or through retail stockists. The company emphasizes transparency by providing detailed ingredient information and lab reports, fostering consumer trust and encouraging repeat purchases. The company plans to introduce new flavors to its product line and target expansion into additional urban regions in India by 2026.
Who invested in Misfits
1 investor across 1 round
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Funding rounds
Seed
Sep 8, 2025
Amount
Undisclosed
Investors
Questions about Misfits
Who invested in Misfits?
Misfits has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Misfits raised?
Misfits has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Misfits last raise money?
Misfits's most recent round on record is a Seed, in Sep 2025.
What does Misfits do?
Misfits, officially known as Minus Plus Foods Pvt.
Where is Misfits headquartered?
Misfits is headquartered in Thane, India.
Which VCs invest in companies like Misfits?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back food companies at Misfits's stage. Their profiles are linked below.
VCs backing food startups at Seed
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