Mirriad Advertising
Latest round
- Series B
Last raised
- Oct 2008
Total raised
- $7.6M
Investors
- 4
About Mirriad Advertising
Mirriad Advertising plc is a London-based company that provides innovative in-content advertising solutions. Founded in 2007, the company has evolved its business strategy to focus primarily on virtual product placements across diverse media platforms.Mirriad specializes in virtual product placement (VPP) and in-content advertising, leveraging advanced AI technology to seamlessly integrate brands into a variety of premium media, including television, streaming services, music, and influencer content. Their core service enables brands to reach consumers through non-intrusive advertising that enhances viewer experience while creating new revenue opportunities for content creators. Mirriad's diverse client base includes brands from various industries, such as L’Oreal, Lexus, Procter & Gamble, and Bell Media.In 2023, Mirriad generated revenue of GBP 2,242,815, with an EBITDA of -GBP 13,883,560. The company earns through partnerships and B2B transactions focused on in-content advertising solutions, implementing virtual product placements integrated into existing media assets. The company continues to explore additional partnerships and content collaborations to solidify its market presence, aiming to release enhanced offerings by the end of 2024.
Who invested in Mirriad Advertising
4 investors across 2 rounds
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Questions about Mirriad Advertising
Who invested in Mirriad Advertising?
Mirriad Advertising has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Mirriad Advertising raised?
Mirriad Advertising has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Mirriad Advertising last raise money?
Mirriad Advertising's most recent round on record is a Series B, in Oct 2008.
What does Mirriad Advertising do?
Mirriad Advertising plc is a London-based company that provides innovative in-content advertising solutions.
Where is Mirriad Advertising headquartered?
Mirriad Advertising is headquartered in London, UK.
Which VCs invest in companies like Mirriad Advertising?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back internet companies at Mirriad Advertising's stage. Their profiles are linked below.
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