Metoda
Latest round
- Series A
Last raised
- Jun 2018
Total raised
- Undisclosed
Investors
- 3
About Metoda
Founded in 2012 in Munich, Germany, Metoda GmbH focuses on improving Amazon advertising strategies. The company has executed three deals, with the most recent occurring on April 8, 2020, when Maxburg Capital Partners acquired a majority stake from Bayern Kapital, High-Tech Gründerfonds, and TEV Team Management GmbH.Metoda specializes in enhancing the efficiency and effectiveness of Amazon advertising through its core offerings, which include an Amazon Ads bidding tool, e-commerce data and price monitoring services, and consulting for Amazon and e-commerce strategies. The company utilizes advanced artificial intelligence to optimize advertising campaigns across various touchpoints in the customer journey, aimed at maximizing return on ad spend (ROAS) and driving profitable traffic to product detail pages and brand stores. Metoda’s clients primarily include e-commerce businesses looking to leverage Amazon Ads for growth, with a focus on both established brands and emerging sellers across markets in Europe, particularly Germany and the wider EU region.Metoda operates on a business-to-business (B2B) model, primarily engaging with e-commerce businesses that seek to enhance their advertising strategies through its suite of tools and consulting services. Revenue generation occurs through various avenues, including direct partnerships and service agreements with clients that tailor the company’s offerings to their specific advertising needs. Clients typically engage with Metoda through structured service packages that may include ongoing consulting, performance analysis, and continuous campaign optimization. These packages are designed to provide comprehensive support, with the company's flagship Amazon Ads bidding tool and proprietary e-commerce data crawling technology being central to their value proposition.In the wake of recent strategic investments, Metoda GmbH plans to launch new products to enhance its current suite of advertising tools, with specific rollout dates expected in late 2023. The company aims to expand into new markets such as the UK and France by 2024, further increasing its footprint in the EU region. The acquisition of a majority stake by Maxburg Capital Partners will facilitate these initiatives, enhancing Metoda's capacity to innovate and deliver tailored solutions for a growing client base.
Who invested in Metoda
3 investors across 2 rounds
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Questions about Metoda
Who invested in Metoda?
Metoda has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Metoda raised?
Metoda has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Metoda last raise money?
Metoda's most recent round on record is a Series A, in Jun 2018.
What does Metoda do?
Founded in 2012 in Munich, Germany, Metoda GmbH focuses on improving Amazon advertising strategies.
Where is Metoda headquartered?
Metoda is headquartered in Munich, Germany.
Which VCs invest in companies like Metoda?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Metoda's stage. Their profiles are linked below.
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