Mercent

Marketing/AdvertisingSeries BSeattle, USmercent.com

Latest round

Series B

Last raised

Jan 2008

Total raised

$11M

Investors

3

About Mercent

Founded in 2005 in Seattle, US, Mercent provides an integrated platform for e-commerce operations. The company was recently acquired by CommerceHub in December 2014, aligning with its strategic growth objectives.Mercent's primary offerings revolve around a comprehensive Commerce Operations Platform designed to streamline product listings and enhance revenue channels across various e-commerce marketplaces. The platform facilitates centralized inventory and order management, allowing brands and retailers to efficiently protect their product listings, maximize profit margins, and maintain buyer trust. Key features include the ability to manage over 420 marketplaces, real-time insights into product performance, and tools for optimizing retail media advertising. Mercent's customer base encompasses a diverse range of brands and retailers looking to enhance their online presence and sales capabilities, predominantly in North America, Europe, and Asia-Pacific.Mercent's revenue model is primarily based on subscription services tailored to brands and retailers utilizing their platform for e-commerce operations. Clients engage with Mercent through various transaction structures, including partnerships with retailers and wholesalers as well as direct-to-consumer sales. The platform offers structured pricing plans that align with the scale and complexity of a client's operations, with flagship services like centralized inventory management and dropshipping support forming the core of their offerings. Revenue is generated as clients utilize the platform for increasing sales efficiency and market reach, ensuring compliance across multiple sales channels.In December 2014, Mercent was acquired by CommerceHub, which has enabled the company to focus on expanding its product offerings. The integration with CommerceHub's technology is expected to drive the development of new features and products aimed at enhancing user experience and operational efficiency. The acquisition facilitates Mercent's entry into new geographic markets, particularly in Europe and Asia-Pacific by 2025, targeting brands and retailers looking to optimize their e-commerce strategies.

Who invested in Mercent

3 investors across 2 rounds

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Funding rounds

  1. Series B

    Jan 16, 2008

    Amount

    $6.5M

    Investors

    Locked

  2. Series A

    Nov 22, 2006

    Amount

    $4M

    Investors

    Locked

Questions about Mercent

Who invested in Mercent?

Mercent has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Mercent raised?

Mercent has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Mercent last raise money?

Mercent's most recent round on record is a Series B, in Jan 2008.

What does Mercent do?

Founded in 2005 in Seattle, US, Mercent provides an integrated platform for e-commerce operations.

Where is Mercent headquartered?

Mercent is headquartered in Seattle, US.

Which VCs invest in companies like Mercent?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Mercent's stage. Their profiles are linked below.

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