MeinProspekt
Latest round
- Series B
Last raised
- Sep 2011
Total raised
- $15M
Investors
- 4
About MeinProspekt
MeinProspekt operates as a digital solution that streamlines the promotional experience for consumers. The company was acquired by kaufDA in July 2014, marking a strategic shift in its operations. MeinProspekt is headquartered in Munich, Germany.MeinProspekt primarily offers a digital platform that aggregates promotional materials, such as advertisements and catalogs, from various retailers. The core product is a mobile application that enables users to browse and access offers from a variety of leading brands and stores, including supermarkets, drugstores, and home improvement retailers. This application aims to streamline the shopping experience by replacing traditional paper catalogs with a user-friendly digital interface, allowing customers to quickly find deals and compare prices on items such as groceries, household goods, and electronics. MeinProspekt serves a broad customer base, including budget-conscious consumers seeking the best deals in cities across Germany, Austria, and Switzerland.MeinProspekt's revenue model is primarily based on partnerships with retailers and brands that utilize the platform to promote their products and offers. Retailers pay fees for featuring their promotions within the app, thereby creating a mutually beneficial relationship where they gain visibility among potential customers. The app facilitates transactions by allowing users to view and access these promotional offers, which can lead to in-store purchases or direct online sales. Revenue generation is further supported by data analytics provided to partner retailers, which helps them optimize their marketing strategies based on consumer behavior patterns.MeinProspekt is focused on enhancing its product offerings and expanding into new markets. The company is currently designing new features for its mobile application to improve user experience and engagement. Plans are underway to enter additional markets in Europe by 2025.42 mn, will be utilized to support these initiatives and enhance marketing strategies to attract more retail partners. The company aims to leverage these enhancements to increase its user base and improve service delivery.
Who invested in MeinProspekt
4 investors across 3 rounds
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Questions about MeinProspekt
Who invested in MeinProspekt?
MeinProspekt has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has MeinProspekt raised?
MeinProspekt has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did MeinProspekt last raise money?
MeinProspekt's most recent round on record is a Series B, in Sep 2011.
What does MeinProspekt do?
MeinProspekt operates as a digital solution that streamlines the promotional experience for consumers.
Where is MeinProspekt headquartered?
MeinProspekt is headquartered in Munich, Germany.
Which VCs invest in companies like MeinProspekt?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back marketing/advertising companies at MeinProspekt's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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