MediaBank
Latest round
- Series B
Last raised
- Apr 2008
Total raised
- $30M
Investors
- 1
About MediaBank
MediaBank is an advertising technology company that focuses on providing integrated solutions for managing omnichannel advertising efforts.Founded in 2006 in Chicago, US, MediaBank specializes in advertising technology and has undergone a significant merger with Donovan Data Systems in September 2011, resulting in the establishment of MediaOcean LLC. The company was co-founded by Brad Keywell, Eric Lefkofsky, and Jordi Utiel, with Bill Wise serving as the CEO.MediaBank's core offerings center around an integrated advertising infrastructure designed to streamline and enhance omnichannel advertising for its clients. The company provides a suite of independent, best-in-class tools that enable brands and agencies to consolidate their media and creative processes. These tools facilitate campaign management, allowing users to track performance metrics and optimize advertising strategies effectively. MediaBank’s products cater primarily to advertising agencies, media buyers, and brands across various sectors, including retail, automotive, and consumer goods.MediaBank generates revenue through a structured model that includes subscription services and partnerships with its clients. Clients engage in B2B transactions, where advertising agencies and brands utilize MediaBank’s platforms to manage their advertising campaigns. The revenue model involves annual subscriptions or licensing fees for access to its comprehensive tools and services, reflecting the scale and complexity of their advertising strategies.MediaBank aims to introduce new products that enhance its advertising capabilities, although specific release dates are not detailed. The company is strategically targeting expansion into additional markets, particularly within Europe and Asia, by the end of 2023.00 mn will support these growth initiatives, particularly focusing on product development and market penetration following the 2011 merger with Donovan Data Systems.
Who invested in MediaBank
1 investor across 1 round
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Funding rounds
Series B
Apr 18, 2008
Amount
$30M
Investors
Questions about MediaBank
Who invested in MediaBank?
MediaBank has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has MediaBank raised?
MediaBank has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did MediaBank last raise money?
MediaBank's most recent round on record is a Series B, in Apr 2008.
What does MediaBank do?
MediaBank is an advertising technology company that focuses on providing integrated solutions for managing omnichannel advertising efforts.
Where is MediaBank headquartered?
MediaBank is headquartered in Chicago, US.
Which VCs invest in companies like MediaBank?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at MediaBank's stage. Their profiles are linked below.
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