MAX by AppLovin
Latest round
- Seed
Last raised
- Apr 2018
Total raised
- $3.5M
Investors
- 3
About MAX by AppLovin
Founded in 2017, MAX by AppLovin operates as a digital advertising platform focusing on mobile app developers. The company was rebranded from MAX Advertising Systems, Inc. after its acquisition in September 2018. The acquisition involved Breakpoint Capital, Miniclip SA, and MobilityWare. Headquartered in San Francisco, US, the company was co-founded by Adam Foroughi and Andrew Karam, who have a background in technology and entrepreneurship.MAX by AppLovin specializes in digital advertising, offering a comprehensive suite of technologies to enhance ad monetization for mobile developers. Core to its offerings is the MAX platform, which employs AI tools for maximizing ad revenue through unified auctions and detailed analytics. The platform integrates with over 25 SDK networks and 20 in-app bidders, catering to a global client base.The primary revenue stream for MAX by AppLovin arises from its MAX platform, which operates on a transactional basis through a revenue share model. This means app developers earn payouts directly linked to the income generated from ads within their applications. Clients utilize the MAX mediation platform to improve their ad monetization strategies, although specific pricing structures remain undisclosed.MAX by AppLovin aims to expand its product offerings and market reach. Following its recent acquisition, the company is likely to explore new product developments and enhancements within the MAX platform, although specific new products and release dates have not been announced.50 mn will be employed to support these initiatives, focusing on innovation and market penetration. Additionally, the company is expected to target growth in regions including Europe and Asia to further broaden its client base and service offerings.
Who invested in MAX by AppLovin
3 investors across 1 round
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Funding rounds
Seed
Apr 26, 2018
Amount
$3.5M
Investors
Questions about MAX by AppLovin
Who invested in MAX by AppLovin?
MAX by AppLovin has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has MAX by AppLovin raised?
MAX by AppLovin has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did MAX by AppLovin last raise money?
MAX by AppLovin's most recent round on record is a Seed, in Apr 2018.
What does MAX by AppLovin do?
Founded in 2017, MAX by AppLovin operates as a digital advertising platform focusing on mobile app developers.
Where is MAX by AppLovin headquartered?
MAX by AppLovin is headquartered in San Francisco, US.
Which VCs invest in companies like MAX by AppLovin?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at MAX by AppLovin's stage. Their profiles are linked below.
VCs backing software startups at Seed
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