Marketware
Latest round
- Series B
Last raised
- Sep 2017
Total raised
- $5.9M
Investors
- 2
About Marketware
Marketware, Inc. enhances healthcare provider efficiency through advanced software solutions for managing patient referrals and physician engagement.Founded in 2014, Marketware, Inc. is based in Cottonwood Heights, US. The company specializes in managing patient referrals and physician connections for healthcare providers.Marketware's core offering, the Physician Strategy Suite, is designed to enhance the efficiency and effectiveness of healthcare providers in managing patient referrals and network connections. The suite includes a robust Physician Relationship Management (PRM) platform that enables healthcare organizations to gain deeper insights into referral patterns, optimizing their outreach and engagement with physicians. By integrating data analytics, the platform allows users to drill down into detailed referral information, helping organizations understand where physicians are directing their patients, thereby improving patient management strategies. Targeted primarily at healthcare providers and administrators, Marketware serves a diverse client base, including hospitals and medical practices, across various regions in the United States.Marketware operates primarily on a subscription-based revenue model, where clients pay for access to its Physician Strategy Suite and associated services. These subscriptions typically involve a multi-tier pricing structure, allowing healthcare organizations to select packages based on their specific needs and the scale of their operations. The transactions often occur directly between Marketware and its clients, ensuring that healthcare providers receive tailored support and access to the platform's full capabilities. By leveraging its flagship PRM platform, Marketware facilitates ongoing partnerships with healthcare organizations, focused on optimizing referral management and enhancing overall operational efficiency.Following the acquisition in January 2021, Marketware plans to leverage new resources to enhance its product offerings and expand its market presence. The company is actively designing new features for its Physician Strategy Suite, aimed at improving user experience and expanding functionality. Additionally, Marketware is targeting growth into new geographic regions, including the Southeastern and Northwestern United States, with an expansion timeline set for early 2023.50 mn will support these initiatives, enabling the firm to invest in product development and market outreach strategies.
Who invested in Marketware
2 investors across 2 rounds
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Questions about Marketware
Who invested in Marketware?
Marketware has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Marketware raised?
Marketware has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Marketware last raise money?
Marketware's most recent round on record is a Series B, in Sep 2017.
What does Marketware do?
Marketware is a software company.
Where is Marketware headquartered?
Marketware is headquartered in Cottonwood Heights, US.
Which VCs invest in companies like Marketware?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Marketware's stage. Their profiles are linked below.
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