Market Force Information

Business Support ServicesSeries BLouisville, USmarketforce.com

Latest round

Series B

Last raised

Sep 2011

Total raised

$52M

Investors

7

About Market Force Information

Market Force Information, Inc.Founded in 2005 in Louisville, US, Market Force Information, Inc. specializes in Customer Experience Management, offering insights to improve business performance.Market Force specializes in Customer Experience Management (CEM) through a comprehensive suite of solutions designed to enhance employee engagement, operational excellence, and customer experience. Their offerings include employee surveys, mystery shopping, site audits, and customer feedback tools, all aimed at improving performance across multi-unit organizations. The company’s flagship product, KnowledgeForce®, integrates predictive analytics and reporting technology to assist clients in visualizing and utilizing performance data effectively. Market Force serves a diverse clientele that includes industries such as quick-service restaurants, retail, hospitality, and energy, among others.Market Force generates revenue primarily through a subscription model and service contracts. Clients engage with the company for ongoing services that may include mystery shopping programs, analytics consulting, and employee engagement solutions, creating a steady revenue stream. The pricing structure comprises tiered plans based on the complexity and scale of the services rendered, with specific pricing details tailored to individual client needs and project scopes. These transactions often involve direct partnerships with brands seeking to enhance customer satisfaction and operational efficiency, facilitating a B2B relationship.Market Force Information, Inc. is focused on expanding its product offerings and market reach. They are designing new solutions aimed at enhancing their analytics capabilities, with anticipated launches in the upcoming year. The company plans to enter new markets, particularly in Europe and Asia, by the end of 2024, leveraging insights gained from recent customer engagements. Additionally, Main Street Capital Corporation has exited its stake in Market Force, though financial terms were not disclosed.

Who invested in Market Force Information

7 investors across 4 rounds

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Funding rounds

  1. Series B

    Sep 19, 2011

    Amount

    $9M

    Investors

    Locked

  2. Series B

    Mar 6, 2007

    Amount

    $32M

    Investors

    Locked

  3. Series A

    Feb 28, 2006

    Amount

    $11M

    Investors

    Locked

  4. Seed

    May 1, 2005

    Amount

    Undisclosed

    Investors

    Locked

Questions about Market Force Information

Who invested in Market Force Information?

Market Force Information has 7 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Market Force Information raised?

Market Force Information has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Market Force Information last raise money?

Market Force Information's most recent round on record is a Series B, in Sep 2011.

What does Market Force Information do?

Market Force Information is a business support services company.

Where is Market Force Information headquartered?

Market Force Information is headquartered in Louisville, US.

Which VCs invest in companies like Market Force Information?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back business support services companies at Market Force Information's stage. Their profiles are linked below.

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