Magic Tavern
Latest round
- Series A
Last raised
- Jun 2016
Total raised
- Undisclosed
Investors
- 1
About Magic Tavern
Founded in 2013, Magic Tavern is a mobile game development company based in Beijing, China. The company has notably pivoted its strategy to focus primarily on mobile gaming, launching hit titles such as 'Matchington Mansion' and 'Project Makeover'. Yongkai Zhao, the CEO, has been instrumental in guiding the company’s direction since its inception.Magic Tavern is primarily known for its engaging mobile games that blend match-3 puzzle mechanics with design and customization elements. The flagship titles include 'Matchington Mansion,' launched in 2017, and 'Project Makeover,' released in November 2020. These games allow players to explore intricate storylines while solving puzzles and undertaking design tasks that range from decorating homes to revitalizing communities. Magic Tavern’s games cater to a diverse audience across multiple geographical markets, including North America, Europe, and Asia, having been featured prominently in over 183 countries on the App Store and 116 countries on Google Play.Magic Tavern generates revenue primarily through in-app purchases within its mobile games, which allow players to buy game currency, special items, and design enhancements. The transaction structure is direct-to-consumer, leveraging a freemium model that encourages players to engage with the games for free while offering premium content for purchase. Notable revenue-generating features include limited-time promotional events and exclusive content that incentivizes players to spend. The success of flagship games like 'Matchington Mansion' and 'Project Makeover' has significantly contributed to the company's financial performance, as evidenced by their large daily active user base.Looking ahead, Magic Tavern plans to expand its product offerings with new games that are currently in development, although specific release dates are not disclosed. The company is also targeting expansion into additional markets in Asia and Europe by the end of 2024.
Who invested in Magic Tavern
1 investor across 1 round
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Funding rounds
Series A
Jun 14, 2016
Amount
Undisclosed
Investors
Questions about Magic Tavern
Who invested in Magic Tavern?
Magic Tavern has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Magic Tavern raised?
Magic Tavern has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Magic Tavern last raise money?
Magic Tavern's most recent round on record is a Series A, in Jun 2016.
What does Magic Tavern do?
Founded in 2013, Magic Tavern is a mobile game development company based in Beijing, China.
Where is Magic Tavern headquartered?
Magic Tavern is headquartered in Beijing, China.
Which VCs invest in companies like Magic Tavern?
Among active investors with capital left to deploy, Yufu Capital, ICBC Capital Management, Ningbo Tongshang Fund and Boc Private Equity Firm back software companies at Magic Tavern's stage. Their profiles are linked below.
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