Latest round

Series B

Last raised

Jun 2022

Total raised

$91M

Investors

10

About Magic Spoon

Magic Spoon Inc.Magic Spoon Inc. was founded in 2019 and operates out of New York, US, focusing on creating cereals designed for health-oriented adults. The founders, Gabi Lewis, Gregory Sewitz, and Manas Das, have prior entrepreneurial experience.Magic Spoon primarily offers a line of high-protein, keto-friendly cereals designed to cater to health-conscious consumers and those with dietary restrictions, such as gluten sensitivity. Their core product offerings include a variety of flavored cereals and granolas, all with 0-2 grams of sugar per serving and a significant protein content ranging from 12g to 14g. The cereals are formulated to provide a nostalgic taste reminiscent of childhood favorites while incorporating adult nutritional needs, thus targeting both health-focused adults and families looking for healthier breakfast options. Magic Spoon also markets its products directly to consumers through an online platform, where customers can build their own bundles and subscribe for regular deliveries.Magic Spoon generates revenue primarily through direct-to-consumer sales via subscriptions and one-time purchases on their website. The company offers various pricing plans that incentivize long-term commitments, such as discounts for subscribers who opt for regular deliveries of their products. Their flagship offerings include a range of cereals and granolas, with promotional items like a free bowl set for new subscribers, enhancing customer acquisition. The pricing structure reflects a focus on providing quality, healthy alternatives, positioning the products at a premium within the health food market.In June 2022, Magic Spoon Inc. They aim to expand into new geographic markets, particularly targeting regions within the US that have a growing interest in health-oriented food products. Specific release dates for new products have yet to be announced.

Who invested in Magic Spoon

10 investors across 2 rounds

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Funding rounds

  1. Series B

    Jun 13, 2022

    Amount

    $85M

    Investors

    Locked

  2. Seed

    Sep 12, 2019

    Amount

    $5.5M

    Investors

    Locked

Questions about Magic Spoon

Who invested in Magic Spoon?

Magic Spoon has 10 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Magic Spoon raised?

Magic Spoon has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Magic Spoon last raise money?

Magic Spoon's most recent round on record is a Series B, in Jun 2022.

What does Magic Spoon do?

Magic Spoon is a food company.

Where is Magic Spoon headquartered?

Magic Spoon is headquartered in New York, US.

Which VCs invest in companies like Magic Spoon?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back food companies at Magic Spoon's stage. Their profiles are linked below.

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