Made In
Latest round
- Seed
Last raised
- Apr 2019
Total raised
- $8.3M
Investors
- 8
About Made In
Made In Cookware, founded in 2017, is based in Austin, US, and focuses on producing high-quality cookware. The company has not undergone significant changes in strategy or operations since its inception. The founders are Jake Kalick and Chip Malt (CEO). Made In specializes in high-quality kitchenware including cookware, non-stick pans, carbon steel products, and knives designed for both professional chefs and home cooks. Their core offerings feature award-winning items such as carbon steel griddles and stainless-clad frying pans, which are crafted to meet the rigorous standards of culinary professionals. The company also provides customizable options, including limited-edition handles and engravings on select products. These products are aimed at enhancing cooking performance and efficiency in a variety of cooking environments. Made In primarily serves the North American and European markets, catering to a diverse customer base that includes home cooks, culinary enthusiasts, and professional chefs seeking durable and high-performance kitchen tools. Made In's revenue is generated through direct-to-consumer sales, where customers purchase items via the company’s online platform. The business model includes a mix of individual product sales and curated sets that offer bundled items at a discounted rate. Examples of flagship products include the Stainless Clad Frying Pan and the Carbon Steel Griddle Set, which are priced competitively to appeal to both casual and serious cooks. The company emphasizes a lifetime warranty on nearly all products, effectively enhancing customer trust and encouraging repeat purchases. This revenue structure is bolstered by promotional campaigns and seasonal offerings, which help stimulate demand and capture a broad audience interested in culinary excellence. The company is targeting expansion into additional international markets, particularly in Europe and Asia, by the end of 2023. These initiatives are part of a broader strategy to increase brand presence and capture a larger share of the global cookware market.
Who invested in Made In
8 investors across 2 rounds
See all investors in Made In
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about Made In
Who invested in Made In?
Made In has 8 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Made In raised?
Made In has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Made In last raise money?
Made In's most recent round on record is a Seed, in Apr 2019.
What does Made In do?
Made In Cookware, founded in 2017, is based in Austin, US, and focuses on producing high-quality cookware.
Where is Made In headquartered?
Made In is headquartered in Austin, US.
Which VCs invest in companies like Made In?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Made In's stage. Their profiles are linked below.
VCs backing consumer products startups at Seed
Raising like Made In? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.