Lucra Sports

Lucra Sports, founded in 2019 and headquartered in New York, US, specializes in gamification solutions for brands. Lucra Sports, founded in 2019 and headquartered in New York, US, specializes in gamification solutions for brands. Lucra Sports specializes in providing a white-label gamification software solution designed for brands aiming to enhance user engagement through social interaction and competitive gaming experiences. The company's core offerings include real-money recreational contests, social tournaments, and free-to-play sports contests, which serve to foster brand loyalty among users. By integrating these gamified elements, brands can create an interactive customer experience that keeps users engaged throughout the year.S. population.The revenue model for Lucra Sports is centered around providing gamification services to brands through partnerships and direct integrations. The company's transactional structure typically involves subscription agreements or service fees associated with the gamification layer provided to clients. For instance, brands may pay a fee to access the platform's functionalities, which could include features such as user profile management, in-app wallets, and contest management. Lucra's flagship products not only facilitate user engagement but also contribute to incremental revenue generation for its clients by encouraging continuous interaction and spending. The company is focused on expanding its gamification solutions into new geographic regions, targeting additional states to widen its operational scope.

1. Series B

   Apr 22, 2026

   Amount

   $18M

   Investors

   Locked

2. Series A

   Dec 5, 2024

   Amount

   $10M

   Investors

   Locked

3. Series A

   Jun 28, 2024

   Amount

   Undisclosed

   Investors

   Locked

4. Series A

   Mar 30, 2022

   Amount

   $10M

   Investors

   Locked

5. Seed

   May 4, 2021

   Amount

   $1.6M

   Investors

   Locked