Loyyal Corporation

Founded in 2014 in Dubai, United Arab Emirates, Loyyal Corporation focuses on loyalty solutions and underwent a strategic evolution to incorporate blockchain technology. The company was founded by Gregory Simon, who has a history of entrepreneurship.Loyyal specializes in innovative solutions aimed at enhancing loyalty programs through a suite of advanced products. Central to their offerings is Access Point, a comprehensive operating system that automates partner onboarding and ongoing merchant management, facilitating seamless connectivity between various stakeholders, including program owners, partners, and merchants.0 options such as NFTs and cryptocurrencies. Loyyal also offers Xpand Point, a blockchain-enabled platform designed for real-time point exchanges across multiple loyalty programs, adding significant value to loyalty points while minimizing liability for program owners. Additionally, the Perk platform is tailored for small and medium-sized enterprises (SMEs) and direct-to-consumer (D2C) brands, enabling efficient creation and management of loyalty programs while integrating smoothly with existing business systems.Loyyal generates revenue through a combination of subscription fees and partnership arrangements with loyalty program operators and merchants. Their business model revolves around licensing their suite of products, including Access Point, Reward Point, Xpand Point, and Perk to clients, who benefit from enhanced operational efficiencies and increased customer engagement. For instance, a typical transaction may involve a loyalty program owner subscribing to Access Point for a monthly fee, while simultaneously partnering with various merchants to offer rewards through Reward Point, thereby creating additional revenue streams. The transaction structure supports both B2B and direct-to-consumer models, allowing program owners to manage their rewards ecosystem effectively.Loyyal Corporation is currently focused on expanding its product offerings and geographic reach. They are designing new products aimed at further enhancing the capabilities of loyalty programs, with specific details on release dates to be announced. The company is targeting expansion into new markets, focusing on regions such as Africa and Europe, with plans to establish a presence by the end of 2021.

1. Seed

   Jan 1, 2017

   Amount

   Undisclosed

   Investors

   Locked