Lookback
Latest round
- Series A
Last raised
- Dec 2016
Total raised
- $8.2M
Investors
- 3
About Lookback
Lookback AB, founded in 2013 and headquartered in Menlo Park, US, specializes in qualitative research through usability testing and customer interviews. CEO Henrik Mattsson has guided the company through its growth phase, focusing on expanding its service offerings. Lookback provides a comprehensive platform designed to facilitate qualitative research through usability testing and customer interviews. The core product offerings include tools for running both moderated and unmoderated studies across mobile and desktop environments, allowing researchers to gather insights on apps and websites effectively. Lookback's platform emphasizes collaboration by enabling stakeholders to observe live sessions, fostering alignment among team members, regardless of location. The service is targeted towards a diverse client base, including organizations in the tech and financial sectors such as Nubank and Zapier, as well as various product teams that seek to enhance user experience.Lookback's revenue model primarily revolves around subscription-based access to its research platform, which includes various pricing plans tailored to the needs of businesses ranging from startups to large enterprises. Clients can engage in transactions directly through the platform, selecting from different subscription tiers based on their research requirements. The structure typically consists of monthly or annual subscriptions that grant access to usability testing and interview features, along with additional AI-assisted analysis capabilities provided through their AI research assistant, Eureka. These offerings are designed to streamline the research process, facilitating faster insights and decision-making.00 mn obtained in December 2016 to enhance its platform and develop new products aimed at improving user experience. The company is focusing on expanding its reach in North America, Europe, and parts of Asia, with efforts to penetrate additional markets by 2025.
Who invested in Lookback
3 investors across 2 rounds
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Questions about Lookback
Who invested in Lookback?
Lookback has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Lookback raised?
Lookback has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Lookback last raise money?
Lookback's most recent round on record is a Series A, in Dec 2016.
What does Lookback do?
Lookback AB, founded in 2013 and headquartered in Menlo Park, US, specializes in qualitative research through usability testing and customer interviews.
Where is Lookback headquartered?
Lookback is headquartered in Menlo Park, US.
Which VCs invest in companies like Lookback?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Lookback's stage. Their profiles are linked below.
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