Living Proof
Latest round
- Series C
Last raised
- Feb 2013
Total raised
- $81M
Investors
- 4
About Living Proof
Living Proof, Inc.Living Proof, Inc. was founded in 2004 and is headquartered in Cambridge, US. The company specializes in hair care products and has not undergone significant business pivots or changes in operations. The founders of Living Proof are M Washington and Ward Stegerhoek.Living Proof specializes in innovative hair care products designed to address a variety of hair-related challenges, primarily focusing on creating salon-quality solutions that cater to different hair types and textures. The company’s core offerings include shampoos, conditioners, and styling products formulated using advanced scientific technology. Products such as the Perfect Hair Day™ Shampoo and Conditioner are designed to cleanse, hydrate, and enhance the natural beauty of hair, while treatments like the Scalp Care Density Serum target specific needs such as hair growth and scalp health. Living Proof's products are cruelty-free and free of silicones, appealing to environmentally conscious consumers.Living Proof's revenue model is primarily structured around direct-to-consumer sales and partnerships with retail distributors. The company generates income through the sale of individual products, such as its flagship Perfect Hair Day™ line, with pricing set at approximately USD 17 to USD 68 per item. Transactions typically occur through online purchases on the company's website, as well as through high-end retailers and salons that carry the brand. This multi-channel distribution strategy enables Living Proof to reach a broad audience, including both retail consumers and professional salons, facilitating a steady flow of sales.In December 2016, Living Proof entered into an agreement for acquisition by Unilever, expected to close in early 2017. With this acquisition, the company plans to leverage Unilever's global reach to expand its product offerings and enter new geographic markets, particularly in Europe and Asia. Living Proof is focused on designing and launching new products to further enhance its portfolio, although specific release dates have not been disclosed.
Who invested in Living Proof
4 investors across 8 rounds
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Funding rounds
Series C
Feb 13, 2013
Amount
$30M
Investors
Series B
Nov 1, 2011
Amount
$10M
Investors
Series B
Mar 4, 2011
Amount
$16M
Investors
Series A
Jun 18, 2009
Amount
$9M
Investors
Series A
Aug 25, 2008
Amount
$7M
Investors
Series A
Sep 5, 2007
Amount
$4M
Investors
Series A
Apr 28, 2006
Amount
$3.5M
Investors
Series A
Jun 28, 2005
Amount
$1.2M
Investors
Questions about Living Proof
Who invested in Living Proof?
Living Proof has 4 investors on record across 8 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Living Proof raised?
Living Proof has raised 8 venture rounds. Sign up free to see how much each round raised and the total.
When did Living Proof last raise money?
Living Proof's most recent round on record is a Series C, in Feb 2013.
What does Living Proof do?
Living Proof is a consumer products company.
Where is Living Proof headquartered?
Living Proof is headquartered in Boston, US.
Which VCs invest in companies like Living Proof?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Living Proof's stage. Their profiles are linked below.
VCs backing consumer products startups at Series C
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