Lijit Networks
Latest round
- Series E
Last raised
- Apr 2011
Total raised
- $26M
Investors
- 4
About Lijit Networks
Lijit Networks Inc.Founded in 2006 in Boulder, US, Lijit Networks Inc. focuses on providing programmatic advertising solutions., specializes in ad serving solutions that enhance digital advertising efficiency for publishers and advertisers alike. The core offerings include a programmatic advertising platform that enables content creators to optimize their ad inventory while maximizing revenue. These solutions address key challenges in the digital advertising landscape, such as ad visibility, user engagement, and revenue generation.Sovrn Holdings, Inc. generates revenue primarily through its advertising services, which employ a combination of cost-per-click (CPC) and cost-per-impression (CPM) models. Clients integrate Lijit's ad serving technology, accessing a marketplace of advertisers seeking to promote their products and services. Publishers receive compensation based on ad placements and performance metrics achieved, fostering a mutually beneficial relationship.Lijit Networks Inc. aims to expand its product offerings and enhance its advertising solutions in response to emerging trends in digital marketing. The recent acquisition in October 2011 by Federated Media positions the company for growth, as it plans to leverage the new resources for product development and market penetration. Lijit is focused on expanding its reach into new geographic regions, particularly targeting additional markets in Europe and Asia by the end of 2013.
Who invested in Lijit Networks
4 investors across 4 rounds
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Questions about Lijit Networks
Who invested in Lijit Networks?
Lijit Networks has 4 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Lijit Networks raised?
Lijit Networks has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Lijit Networks last raise money?
Lijit Networks's most recent round on record is a Series E, in Apr 2011.
What does Lijit Networks do?
Lijit Networks is a internet company.
Where is Lijit Networks headquartered?
Lijit Networks is headquartered in Boulder, US.
Which VCs invest in companies like Lijit Networks?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Lijit Networks's stage. Their profiles are linked below.
VCs backing internet startups at Series E
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