Liftoff Mobile
Latest round
- Series A
Last raised
- Feb 2015
Total raised
- $5M
Investors
- 4
About Liftoff Mobile
Liftoff Mobile, Inc. was founded in 2012 in Redwood City, US, and specializes in mobile growth solutions.00 mn. The founders include Ashiria Goel, Branon Eusebio, Bryce Hanson, Chris Covics, Ethan Wacker, Girish Venkat, Harry Robertson, Phil Crosby, Pratyush Goel, Samuel Sliman, and Taun Stewart.Liftoff operates as a growth acceleration platform specifically designed for the mobile industry, offering a comprehensive suite of services aimed at enhancing user acquisition, monetization, and advertising effectiveness. The core product offerings include machine learning-powered user acquisition solutions, which facilitate the targeting and engagement of high-quality mobile users through a network of top-tier publishers. Additionally, Liftoff provides monetization tools that maximize earnings per impression, alongside creative studios for developing impactful ad campaigns. The platform also integrates GameRefinery, a game intelligence tool that offers enriched data and analytical insights to support mobile game developers in creating competitive gaming experiences.Liftoff generates revenue through a structured approach that includes subscription-based access to its advertising and user acquisition services. Clients typically engage with the platform on a partnership basis, leveraging Liftoff's resources to drive performance marketing initiatives. The transaction structure is mainly B2B, where businesses pay for services like user acquisition campaigns and monetization solutions tailored to their specific needs. Pricing plans vary based on the scale and scope of the services utilized, including flagship offerings such as the Cortex AI-enabled growth platform and Vungle Exchange for programmatic advertising.In May 2025, General Atlantic agreed to acquire a minority stake in Liftoff Mobile, Inc. from Blackstone Group, with financial terms undisclosed. This acquisition aims to enhance Liftoff's capabilities and strengthen its business development efforts. Future growth initiatives may include the introduction of new products designed to expand their service offerings, along with targeted expansion into new geographic markets.
Who invested in Liftoff Mobile
4 investors across 1 round
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Funding rounds
Series A
Feb 3, 2015
Amount
$5M
Investors
Questions about Liftoff Mobile
Who invested in Liftoff Mobile?
Liftoff Mobile has 4 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Liftoff Mobile raised?
Liftoff Mobile has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Liftoff Mobile last raise money?
Liftoff Mobile's most recent round on record is a Series A, in Feb 2015.
What does Liftoff Mobile do?
Liftoff Mobile is a software company.
Where is Liftoff Mobile headquartered?
Liftoff Mobile is headquartered in Redwood City, US.
Which VCs invest in companies like Liftoff Mobile?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Liftoff Mobile's stage. Their profiles are linked below.
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