Leaf.fm

Marketing/AdvertisingSeedNewcastle upon Tyne, UKleafgrow.io

Latest round

Seed

Last raised

Dec 2016

Total raised

$2.8M

Investors

6

About Leaf.fm

fm Limited was founded in 2014 in Newcastle upon Tyne, UK. The company specializes in performance intelligence solutions aimed at direct-to-consumer brands. Its founders include Gilbert Corrales, Juan Carri, and Sreelakshmy U, with Gilbert Corrales serving as the CEO.75 million.Leaf specializes in performance intelligence solutions tailored for ambitious direct-to-consumer (D2C) brands. Its core offering, Leaf Grow, is a comprehensive Performance Intelligence platform designed to enhance data processing, decision-making, and efficiency in paid media spending. The platform empowers eCommerce marketing specialists to optimize conversion tracking and analytics, which are critical for high-performance marketing campaigns. Leaf's services encompass a range of methodologies and technologies, including conversion tracking, data warehousing, and visual analytics, aimed at resolving complex issues in customer behavior tracking from ad clicks to purchases.Leaf's revenue structure is built on a combination of service-based offerings and platform licensing, catering to both B2B partnerships and direct-to-consumer engagements. Their business model primarily involves subscriptions for the Leaf Grow platform, with clients paying for access based on varying levels of service and features. Additionally, Leaf provides consultancy services that include performance marketing frameworks, creative strategies, and campaign management, which are priced according to project scope and client needs. These engagements enable customers to leverage Leaf's expertise in maximizing advertising effectiveness and conversion metrics, ensuring a robust relationship built on data-driven performance enhancement. Leaf aims to launch new features for the Leaf Grow platform, enhancing its capabilities for clients. Additionally, the company is targeting expansion into new geographic regions, focusing on North America and Europe, to broaden its client base and increase market presence.

Who invested in Leaf.fm

6 investors across 2 rounds

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Funding rounds

  1. Seed

    Dec 21, 2016

    Amount

    $2.1M

    Investors

    Locked

  2. Seed

    Aug 17, 2015

    Amount

    $0.7M

    Investors

    Locked

Questions about Leaf.fm

Who invested in Leaf.fm?

Leaf.fm has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Leaf.fm raised?

Leaf.fm has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Leaf.fm last raise money?

Leaf.fm's most recent round on record is a Seed, in Dec 2016.

What does Leaf.fm do?

fm Limited was founded in 2014 in Newcastle upon Tyne, UK.

Where is Leaf.fm headquartered?

Leaf.fm is headquartered in Newcastle upon Tyne, UK.

Which VCs invest in companies like Leaf.fm?

Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back marketing/advertising companies at Leaf.fm's stage. Their profiles are linked below.

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