Later
Latest round
- Seed
Last raised
- Sep 2015
Total raised
- Undisclosed
Investors
- 3
About Later
Victory Square Media Inc.Victory Square Media Inc. was founded in 2014 in Boston, US. The company focuses on influencer marketing, assisting brands in connecting with influencers for effective campaign execution. The founders include Cindy Chen and Sanjeev Barnabas, with Lyle Stevens serving as the CEO.Later provides comprehensive influencer marketing and social media management solutions designed to assist brands in executing effective marketing campaigns. The platform enables users to discover, recruit, and manage influencers, streamline communication, and facilitate payment processes, targeting various end-use cases such as brand awareness, traffic generation, and conversion optimization across social media channels. Key features of Later’s offerings include content scheduling, performance analytics, and social listening tools, which are all integrated into a user-friendly dashboard. The company's clientele spans multiple industries, including retail, food and beverage, fashion and beauty, and consumer packaged goods, with a diverse client base consisting of over 570 brands.Later generates revenue through subscription-based models tailored to different client needs, including individuals, small teams, and enterprise-level accounts. These subscription plans provide clients with varying levels of access to the platform's features, such as influencer discovery and campaign management. By establishing partnerships with brands seeking to leverage influencer marketing, Later facilitates business transactions that typically involve a recurring monthly fee for continued access to its services. This transactional structure allows brands to effectively manage their influencer campaigns while tracking performance metrics that inform their marketing strategies. Future growth strategies include the development of new products aimed at enhancing their service offerings, alongside plans for expanding into new markets, particularly targeting regions across Europe and Asia by 2026.
Who invested in Later
3 investors across 2 rounds
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Questions about Later
Who invested in Later?
Later has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Later raised?
Later has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Later last raise money?
Later's most recent round on record is a Seed, in Sep 2015.
What does Later do?
Later is a marketing/advertising company.
Where is Later headquartered?
Later is headquartered in Boston, US.
Which VCs invest in companies like Later?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Later's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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