Knix Wear
Latest round
- Series B
Last raised
- May 2021
Total raised
- $53M
Investors
- 6
About Knix Wear
Based in Canada, Knix Wear Inc.Knix Wear Inc. is a Canadian company that designs and sells intimate apparel, founded in 2012 in Toronto. The company was founded by Joanna Griffiths, who has a history of entrepreneurship.3 billion in a TRADE SALE, with Essity acquiring an 80% majority stake. Joanna Griffiths retained 20% ownership, and this acquisition positions Knix to strengthen its market presence in leakproof apparel globally.Knix specializes in comfortable and innovative intimate apparel, primarily focusing on wireless bras and leakproof underwear designed for various needs. Their core product offerings include a range of bras, such as the WingWoman Contour Bra and the Revolution V-Neck Bra, alongside their signature leakproof underwear catering to various absorbency levels. The products are engineered with advanced fabrics that provide support, comfort, and functionality, addressing common issues such as leaks and discomfort.Knix generates revenue through direct-to-consumer sales via their e-commerce platform. Their pricing structure includes individual purchases of flagship products, such as bras and leakproof underwear, complemented by promotional offerings like bundled discounts for bulk purchases.Following the TRADE SALE to Essity, which was completed in September 2022, Knix aims to leverage this investment to enhance product development and expansion efforts.1 billion and will aid Essity in establishing leadership in the leakproof apparel market. Knix plans to explore new product lines and innovate existing offerings to cater to an expanding customer base, while also focusing on entering additional markets beyond North America and Europe to diversify its geographic reach.
Who invested in Knix Wear
6 investors across 2 rounds
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Questions about Knix Wear
Who invested in Knix Wear?
Knix Wear has 6 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Knix Wear raised?
Knix Wear has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Knix Wear last raise money?
Knix Wear's most recent round on record is a Series B, in May 2021.
What does Knix Wear do?
Based in Canada, Knix Wear Inc.
Where is Knix Wear headquartered?
Knix Wear is headquartered in Toronto, Canada.
Which VCs invest in companies like Knix Wear?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Knix Wear's stage. Their profiles are linked below.
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