Keen Decision Systems
Latest round
- Series B
Last raised
- Oct 2022
Total raised
- $16M
Investors
- 3
About Keen Decision Systems
Founded in 2010 in Research Triangle Park, US, Keen Decision Systems, LLC focuses on delivering advanced marketing mix modeling solutions. The company was co-founded by Greg Dolan and John Busbice.Keen Decision Systems specializes in marketing mix modeling (MMM) powered by artificial intelligence, offering a sophisticated platform that enables brand marketers to make data-driven decisions regarding their advertising strategies. The core product provides tools for real-time analysis of marketing investment data, allowing users to simulate various budgeting scenarios and optimize their marketing mix without the need for dedicated data scientists. This service targets clients in sectors such as consumer packaged goods (CPG), travel, business-to-business (B2B), retail, and quick service restaurants (QSR).Keen Decision Systems generates revenue through a subscription-based model for its AI-powered marketing mix modeling platform. Clients typically engage in annual contracts that allow them to access the software and its features, which include dynamic planning capabilities and real-time insights into marketing effectiveness.50 bn in marketing budgets and deliver measurable increases in incremental revenue for its clients. The company plans to enhance its existing product offerings and introduce new capabilities to better serve its clients.
Who invested in Keen Decision Systems
3 investors across 3 rounds
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Questions about Keen Decision Systems
Who invested in Keen Decision Systems?
Keen Decision Systems has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Keen Decision Systems raised?
Keen Decision Systems has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Keen Decision Systems last raise money?
Keen Decision Systems's most recent round on record is a Series B, in Oct 2022.
What does Keen Decision Systems do?
Founded in 2010 in Research Triangle Park, US, Keen Decision Systems, LLC focuses on delivering advanced marketing mix modeling solutions.
Where is Keen Decision Systems headquartered?
Keen Decision Systems is headquartered in Research Triangle Park, US.
Which VCs invest in companies like Keen Decision Systems?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Keen Decision Systems's stage. Their profiles are linked below.
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