Joost N.V.
Latest round
- Series A
Last raised
- May 2007
Total raised
- $45M
Investors
- 4
About Joost N.V.
V. was the developer of video streaming software platform Joost, distributed for computers and mobile devices alike. The software was intended to provide an enhanced experience compared to regular television, with the addition of chat functionalities and copyright protection to facilitate independent producers’ creation and broadcast of content. The firm’s main selling point was its ability to use data leveraged from its consumers to improve the effectiveness of ads (thus selling ads at higher prices) by building profiles of consumers based on their viewing habits, relating to content or contextual data such as time, duration, or location. A lot of this reasoning of using algorithms and profiling to make adds more effective is prevalent in the digital advertising industry today. The company was acquired 3 years after its foundation, in 2009, by Adconion Media Group, a company which performs omni-channel distribution and analysis of digital media and specializes in profiling consumers as well as providing a marketplace for data on consumers.
Who invested in Joost N.V.
4 investors across 1 round
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Funding rounds
Series A
May 9, 2007
Amount
$45M
Investors
Questions about Joost N.V.
Who invested in Joost N.V.?
Joost N.V. has 4 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Joost N.V. raised?
Joost N.V. has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Joost N.V. last raise money?
Joost N.V.'s most recent round on record is a Series A, in May 2007.
What does Joost N.V. do?
Joost N.V. is a software company.
Where is Joost N.V. headquartered?
Joost N.V. is headquartered in Luxembourg, Luxembourg.
Which VCs invest in companies like Joost N.V.?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Joost N.V.'s stage. Their profiles are linked below.
VCs backing software startups at Series A
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