It’s Fresh!
Latest round
- Series B
Last raised
- Feb 2023
Total raised
- $13M
Investors
- 4
About It’s Fresh!
Based in UK, and founded in 2008, It's Fresh Limited operates as a food technology company engaged in the extending shelf-life of fresh fruits and vegetables. The company offers its patented ethylene control solution, throughout the food supply chain, which extends the shelf life of fruits and vegetables, optimizes produce quality, and reduces waste. The ethylene compound is delivered in different forms at the point of harvest, during storage, transit, and in a retail environment, as well as at home where the controller is placed into the fruit basket or alongside produce in the fridge. The list of products that It’s Fresh offers its solutions for are Asparagus, blueberries, Grapes, Broccoli, Kiwi, Mangoes, Nectarines, Pears, prepared fruits, etc. The company also manages access to ethylene gas by monitoring and removing the access gas from the production environment by a controller to manage the natural ripening process as well as offers consulting to growers for specific conditions and requirements, diagnostic tools to test crop characteristics, prescription on transit technology, and analysis and monitoring of crop results and performance.
Who invested in It’s Fresh!
4 investors across 2 rounds
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Questions about It’s Fresh!
Who invested in It’s Fresh!?
It’s Fresh! has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has It’s Fresh! raised?
It’s Fresh! has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did It’s Fresh! last raise money?
It’s Fresh!'s most recent round on record is a Series B, in Feb 2023.
What does It’s Fresh! do?
Based in UK, and founded in 2008, It's Fresh Limited operates as a food technology company engaged in the extending shelf-life of fresh fruits and vegetables.
Where is It’s Fresh! headquartered?
It’s Fresh! is headquartered in UK.
Which VCs invest in companies like It’s Fresh!?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back packaging companies at It’s Fresh!'s stage. Their profiles are linked below.
VCs backing packaging startups at Series B
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