INVIDI Technologies Corporation
Latest round
- Series D
Last raised
- Apr 2011
Total raised
- $139M
Investors
- 12
About INVIDI Technologies Corporation
INVIDI Technologies Corporation, founded in 2000, is headquartered in Princeton, US. The company focuses on addressable advertising, allowing advertisers to target households based on viewing habits. INVIDI has adapted its business strategy since its inception, particularly with the introduction of innovative advertising technologies., and WPP announced plans to acquire INVIDI Technologies Corporation, with terms undisclosed and the transaction expected to close in early 2017.INVIDI Technologies specializes in addressable TV advertising solutions designed to optimize the viewing experience for audiences while enhancing the effectiveness of advertising for marketers. Their core offerings include INVIDI Conexus®, INVIDI Edge®, INVIDI Pulse™, and INVIDI Satellite Switching™, each facilitating household-level targeting through set-top boxes and other addressable-enabled devices. These products empower advertisers to reach specific target audiences based on viewing habits across various platforms, including live TV, Video on Demand (VOD), Over the Top (OTT), and mobile devices.INVIDI Technologies generates revenue through partnerships with television distributors and programmers who utilize their proprietary advertising solutions. The company engages in B2B transactions, providing its technology to clients who then implement it to enhance their advertising capabilities. This structure allows clients to leverage INVIDI’s capabilities for precision targeting and end-to-end measurement, effectively increasing the value of their ad inventory. Specific pricing plans and transaction models, including subscription agreements and potential revenue-sharing arrangements, align with the deployment of INVIDI's flagship products, which are tailored to meet the unique needs of each client.INVIDI Technologies aims to expand its market presence and enhance its product offerings in the coming years. The company is focusing on developing new products within the addressable advertising space, although specific details regarding upcoming releases have not been disclosed. Targeted markets for future expansion include increased penetration in European and Asian markets, with plans to implement these strategies by late 2017.
Who invested in INVIDI Technologies Corporation
12 investors across 8 rounds
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Funding rounds
Series D
Apr 14, 2011
Amount
$49M
Investors
Series D
Oct 1, 2010
Amount
$3M
Investors
Series D
May 5, 2010
Amount
$25M
Investors
Series F
Dec 2, 2008
Amount
$1.2M
Investors
Series C
Feb 8, 2008
Amount
$4M
Investors
Series C
Dec 13, 2007
Amount
$25M
Investors
Series B
Mar 14, 2005
Amount
$20M
Investors
Series A
May 3, 2004
Amount
$12M
Investors
Questions about INVIDI Technologies Corporation
Who invested in INVIDI Technologies Corporation?
INVIDI Technologies Corporation has 12 investors on record across 8 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has INVIDI Technologies Corporation raised?
INVIDI Technologies Corporation has raised 8 venture rounds. Sign up free to see how much each round raised and the total.
When did INVIDI Technologies Corporation last raise money?
INVIDI Technologies Corporation's most recent round on record is a Series D, in Apr 2011.
What does INVIDI Technologies Corporation do?
INVIDI Technologies Corporation, founded in 2000, is headquartered in Princeton, US.
Where is INVIDI Technologies Corporation headquartered?
INVIDI Technologies Corporation is headquartered in Princeton, US.
Which VCs invest in companies like INVIDI Technologies Corporation?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at INVIDI Technologies Corporation's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series D
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