Insitu
Latest round
- Seed
Last raised
- Jan 2021
Total raised
- $8.9M
Investors
- 2
About Insitu
Founded in 2020 by Andy Done and Anni Noel-Johnson, The Sprout Group Limited operates from London, UK, and serves as an online hub for gardening knowledge.Sproutl operates primarily as an online gardening learning hub, providing a robust platform for individuals seeking to cultivate and maintain their gardening skills. Their core offerings include a variety of educational resources such as fool-proof guides, expert tips, and detailed how-to articles focused on plant care, seasonal gardening tasks, and container gardening, among others. The end use cases address common challenges faced by both novice and experienced gardeners, such as plant selection, care techniques, and sustainable gardening practices. Sproutl’s clientele encompasses gardening enthusiasts, hobbyists, and individuals looking to enhance their living spaces with plants.Sproutl generates revenue through direct-to-consumer transactions that leverage its online platform to distribute educational content and resources about gardening. The company employs a transaction structure that includes the sale of digital guides, subscriptions to premium content, and collaborations with gardening retailers for cross-promotions. The flagship services consist of comprehensive guides on various gardening techniques and care tips, which may be accessed either on a one-time purchase basis or through a subscription model that provides ongoing content access. The company aims to enhance its product offerings and develop new educational resources for gardening enthusiasts. Additionally, Sproutl intends to extend its market presence beyond the UK into broader European markets by the end of 2023, addressing the increasing demand for gardening knowledge and resources.
Who invested in Insitu
2 investors across 1 round
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Funding rounds
Seed
Jan 22, 2021
Amount
$8.9M
Investors
Questions about Insitu
Who invested in Insitu?
Insitu has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Insitu raised?
Insitu has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Insitu last raise money?
Insitu's most recent round on record is a Seed, in Jan 2021.
What does Insitu do?
Founded in 2020 by Andy Done and Anni Noel-Johnson, The Sprout Group Limited operates from London, UK, and serves as an online hub for gardening knowledge.
Where is Insitu headquartered?
Insitu is headquartered in London, UK.
Which VCs invest in companies like Insitu?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back internet companies at Insitu's stage. Their profiles are linked below.
VCs backing internet startups at Seed
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