Incremental
Latest round
- Series A
Last raised
- Dec 2020
Total raised
- $19M
Investors
- 5
About Incremental
Founded in 2019 in Baltimore, Maryland, Incremental focuses on providing a measurement platform for retail media buyers. The company was co-founded by Haley Ulloa, Marta M, and Ron Puggi.Incremental specializes in providing a measurement platform specifically designed for retail media buyers, focusing on optimizing advertising effectiveness and maximizing incremental sales growth. The platform offers advanced analytical capabilities that allow businesses to measure the impact of their retail media campaigns with precision. It addresses key challenges such as the fragmentation of reporting methodologies across various retail media networks and the misinterpretation of Return on Ad Spend (ROAS) metrics. Incremental's core services enable clients to make informed decisions by applying consistent measurement standards across different media environments, ensuring that businesses can accurately assess performance and optimize campaign strategies.Incremental generates revenue through a subscription-based model, offering clients access to its measurement platform and related services. The transactions typically involve partnerships with retail brands and advertisers who seek to enhance their media strategies through data-driven insights. Clients subscribe to varying tiers of service, which may include features such as campaign optimization and scenario planning analytics. The structure of these partnerships allows for scalable engagement, where clients can tailor their subscription to the level of analytical support they require. This investment supports ongoing product development and innovation. The company is focused on expanding its market reach, aiming to enter new geographic regions in North America and Europe by the end of 2023. Additionally, Incremental is preparing to launch new features on its measurement platform designed to further enhance campaign analytics and effectiveness.
Who invested in Incremental
5 investors across 2 rounds
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Questions about Incremental
Who invested in Incremental?
Incremental has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Incremental raised?
Incremental has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Incremental last raise money?
Incremental's most recent round on record is a Series A, in Dec 2020.
What does Incremental do?
Founded in 2019 in Baltimore, Maryland, Incremental focuses on providing a measurement platform for retail media buyers.
Where is Incremental headquartered?
Incremental is headquartered in Baltimore, US.
Which VCs invest in companies like Incremental?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Incremental's stage. Their profiles are linked below.
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