Incentive Targeting
Latest round
- Series B
Last raised
- Sep 2011
Total raised
- $4M
Investors
- 7
About Incentive Targeting
Incentive Targeting, Inc.Founded in 2007 in Cambridge, US, Incentive Targeting, Inc. specializes in marketing technologies that enhance promotional efforts in retail. The company has completed 5 deals, with the most recent deal occurring on November 28, 2012, when Google, Inc. acquired the firm for an undisclosed sum.S.Incentive Targeting offers a sophisticated marketing platform designed to connect supermarket chains and grocery manufacturers with the shared objective of driving sales and enhancing profitability. The platform leverages shopper insights to understand consumer preferences while prioritizing customer privacy. It enables retailers to execute targeted promotional campaigns efficiently, providing highly relevant offers to identified shopper segments instantaneously. Key functionalities include patented software that facilitates on-the-fly shopper segmentation, allowing teams to identify specific groups of shoppers and deliver tailored promotions within minutes.Incentive Targeting's revenue model is based on partnerships with retailers and grocery manufacturers, facilitating B2B transactions that drive promotional effectiveness in the marketplace. The company's platform may operate on a subscription basis or through transactional fees linked to the successful deployment of promotional campaigns. Clients utilize the company's services to engage shoppers effectively, which in turn generates revenue for the platform through these business partnerships.Incentive Targeting is focusing on expanding its platform capabilities with upcoming products designed to enhance shopper engagement and analyze market trends. Specific details about release dates have not been disclosed. The company is also planning to expand its services into new geographic regions, targeting additional supermarket chains across North America by 2023. The recent acquisition by Google, Inc. will provide additional resources to support these initiatives, leveraging Google's technological capabilities to further enhance their platform.
Who invested in Incentive Targeting
7 investors across 2 rounds
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Questions about Incentive Targeting
Who invested in Incentive Targeting?
Incentive Targeting has 7 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Incentive Targeting raised?
Incentive Targeting has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Incentive Targeting last raise money?
Incentive Targeting's most recent round on record is a Series B, in Sep 2011.
What does Incentive Targeting do?
Incentive Targeting is a marketing/advertising company.
Where is Incentive Targeting headquartered?
Incentive Targeting is headquartered in Cambridge, US.
Which VCs invest in companies like Incentive Targeting?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Incentive Targeting's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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