In Defense Of Growth
Latest round
- Seed
Last raised
- Jan 2021
Total raised
- $4M
Investors
- 7
About In Defense Of Growth
In Defense Of Growth Inc.Founded in 2018 and headquartered in Portsmouth, US, In Defense Of Growth Inc. specializes in advertising analytics. The company has engaged in three significant deals with its most recent transaction occurring on February 16, 2022, when it was acquired by Spotify AB. This acquisition aims to bolster Spotify's capabilities in helping advertisers understand the impact of podcast ads on business metrics. The company was founded by individuals with a background in advertising and analytics, though specific details of their history are not provided.In Defense Of Growth Inc. provides advanced advertising analytics tools that assist advertisers in tracking campaign performance and optimizing their strategies. Its core offering allows clients to monitor ad spend and gauge listener interactions in real-time, catering to a diverse clientele including brands and agencies.The company primarily generates revenue through the provision of its advertising analytics services, where clients engage in direct transactions based on campaign objectives. Advertisers utilize the platform to purchase ad placements, with agreements structured around performance metrics and audience engagement.Looking ahead, In Defense Of Growth Inc. plans to leverage its recent acquisition to develop new products focused on enhancing podcast advertising analytics. The company aims to penetrate new geographic regions, including Europe and parts of Asia, by the end of 2023, aligning its growth strategy with the broader objectives of Spotify AB to optimize advertising solutions.
Who invested in In Defense Of Growth
7 investors across 1 round
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Funding rounds
Seed
Jan 20, 2021
Amount
$4M
Investors
Questions about In Defense Of Growth
Who invested in In Defense Of Growth?
In Defense Of Growth has 7 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has In Defense Of Growth raised?
In Defense Of Growth has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did In Defense Of Growth last raise money?
In Defense Of Growth's most recent round on record is a Seed, in Jan 2021.
What does In Defense Of Growth do?
In Defense Of Growth is a marketing/advertising company.
Where is In Defense Of Growth headquartered?
In Defense Of Growth is headquartered in Portsmouth, US.
Which VCs invest in companies like In Defense Of Growth?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at In Defense Of Growth's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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