Identity Matrix
Latest round
- Seed
Last raised
- Sep 2024
Total raised
- $0.4M
Investors
- 2
About Identity Matrix
Founded in 2023 and headquartered in Novi, Michigan, Identity Matrix Inc. specializes in transforming web traffic data into detailed profiles for B2B engagement.Identity Matrix offers an AI-driven go-to-market platform designed to enhance lead generation and customer identification for businesses. The core product transforms anonymous web traffic into detailed visitor profiles, enabling organizations to identify and engage high-intent leads before they opt-in or schedule demos. The platform utilizes person-level analytics to provide insights into the customer journey, allowing for better optimization tailored to individual ideal customer profiles (ICPs). Identity Matrix serves a diverse client base, primarily within the B2B sector, including companies in industries such as construction, marketing, and technology.Identity Matrix generates revenue primarily through subscription-based models, where clients pay for access to its platform and its various features. Businesses can engage with the software through different pricing plans that cater to varying levels of needs, although specific costs associated with these plans are not disclosed. The platform provides significant value by allowing clients to de-anonymize a substantial percentage of their web traffic, facilitating more effective outreach and engagement strategies. By delivering high-quality contact information and robust analytics, Identity Matrix positions itself as an essential tool for companies looking to enhance their marketing and sales efforts.In September 2024, Identity Matrix Inc. The company aims to enhance its outreach and visibility in the market, although specific upcoming products or new geographical markets for expansion have not been disclosed.
Who invested in Identity Matrix
2 investors across 1 round
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Funding rounds
Seed
Sep 4, 2024
Amount
$0.4M
Investors
Questions about Identity Matrix
Who invested in Identity Matrix?
Identity Matrix has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Identity Matrix raised?
Identity Matrix has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Identity Matrix last raise money?
Identity Matrix's most recent round on record is a Seed, in Sep 2024.
What does Identity Matrix do?
Founded in 2023 and headquartered in Novi, Michigan, Identity Matrix Inc.
Where is Identity Matrix headquartered?
Identity Matrix is headquartered in Novi, US.
Which VCs invest in companies like Identity Matrix?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Identity Matrix's stage. Their profiles are linked below.
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