Huel
Latest round
- Series B
Last raised
- Oct 2022
Total raised
- $22M
Investors
- 1
About Huel
Huel Limited, founded in 2015 in the UK, operates as a provider of meal replacement products aimed at delivering essential nutrients. Huel is primarily known for its range of nutritionally complete meal products designed to provide all essential nutrients needed for a balanced diet. The company offers various formulations, including powdered meals, ready-to-drink meals, and hot meals, all of which are 100% vegan and made from natural ingredients. Core offerings include the Black Edition, a high-protein meal powder; Essential, the most affordable complete meal; and Superblend, which combines superfoods into an all-in-one meal solution. Additionally, Huel provides nutrition bars, snacks, and daily greens powders aimed at enhancing overall health and wellness.2. Huel generates revenue through direct-to-consumer sales, subscription services, and partnerships with retailers and wholesalers. The company offers a subscription model that allows customers to receive regular deliveries of their favorite products at a discounted rate, enhancing customer retention and encouraging repeat purchases. Additionally, Huel's flagship products, such as the Black Edition and Essential meal powders, contribute to a robust pricing structure that supports its operational strategies.A. agreed to acquire Huel Limited from Highland Europe and Morgan Stanley Investment Management for EUR 1 billion.
Who invested in Huel
1 investor across 1 round
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Funding rounds
Series B
Oct 14, 2022
Amount
$22M
Investors
Questions about Huel
Who invested in Huel?
Huel has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Huel raised?
Huel has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Huel last raise money?
Huel's most recent round on record is a Series B, in Oct 2022.
What does Huel do?
Huel Limited, founded in 2015 in the UK, operates as a provider of meal replacement products aimed at delivering essential nutrients.
Where is Huel headquartered?
Huel is headquartered in Brooklyn, US.
Which VCs invest in companies like Huel?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back food companies at Huel's stage. Their profiles are linked below.
VCs backing food startups at Series B
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