House Of Zelena

Founded in 2021 in New Delhi, India, House Of Zelena specializes in maternity wear.House of Zelena specializes in maternity wear designed to support and celebrate women during their motherhood journey. The brand's core product offerings include a range of bras, tops, dresses, loungewear, nursing covers, and activewear, all tailored to meet the evolving needs of expectant and new mothers. These products are crafted with features such as zipless and wire-free designs to enhance comfort and functionality, ensuring that every piece accommodates the physical changes experienced during pregnancy and postpartum. The company aims to address the feeling of invisibility that many women encounter during this significant life phase, providing stylish yet practical clothing options that promote confidence and ease.House of Zelena generates revenue primarily through direct-to-consumer sales of its maternity wear products. The company operates on a transaction structure that includes single purchases as well as potential bulk orders for retailers and wholesale partners. Customers can purchase items individually, with pricing for products such as the Sage Meadow Zipless Maternity Feeding Top and Zactive™ Maternity Legging reflecting discounts ranging from 31% to 54% off regular prices, thereby appealing to budget-conscious consumers while maintaining a premium brand image. The sales model emphasizes accessibility, enabling mothers to shop for essential clothing that caters specifically to their needs during and after pregnancy. The company intends to utilize these funds to enhance its supply chain, develop new products, and launch community building programs. As part of its future growth strategy, House of Zelena is designing new products aimed at expanding its offerings for expectant and new mothers and plans to explore new geographic markets to enhance its reach.

1. Seed

   Sep 4, 2025

   Amount

   $0.8M

   Investors

   Locked