Hootsuite
Latest round
- Series B
Last raised
- Aug 2013
Total raised
- $167M
Investors
- 5
About Hootsuite
Hootsuite Inc.Founded in 2008 in Vancouver, Canada, Hootsuite Inc. provides a robust social media marketing platform. The company has undergone strategic shifts to adapt to the evolving social media landscape. Dario Meli, the founder, has been pivotal in shaping the company’s innovative offerings.Hootsuite's main offerings revolve around its comprehensive social media marketing and management platform, designed to streamline and enhance social media engagement for businesses. The core product allows users to schedule, publish, and analyze social media posts across various networks from a unified dashboard, which improves operational efficiency and engagement strategies. Key functionalities include social media analytics, social listening tools, and AI-assisted content creation, which help users understand audience sentiment and industry trends. Hootsuite serves a diverse client base, including small and medium enterprises, government agencies, educational institutions, and large corporations across North America, Europe, Asia, and Australia.Hootsuite generates revenue primarily through subscription-based models that cater to businesses of different sizes, with varying pricing plans designed to accommodate individual needs. Clients typically engage with the platform through tiered subscription plans, which may include standard, advanced, and enterprise options that unlock additional features and capabilities. These subscriptions enable access to tools for publishing, social listening, and analytics, tailored to the specific requirements of each client. The pricing structure reflects the extensive capabilities of Hootsuite's flagship offering, which includes capabilities for message automation, engagement tools, and comprehensive performance reporting. The company aims to launch new features that leverage AI for improved content generation and analytics, targeting release in the second half of 2023. They are also exploring expansion into European and Asian markets by late 2024, which will allow them to tap into a growing customer base seeking sophisticated social media management solutions.
Who invested in Hootsuite
5 investors across 2 rounds
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Questions about Hootsuite
Who invested in Hootsuite?
Hootsuite has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Hootsuite raised?
Hootsuite has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Hootsuite last raise money?
Hootsuite's most recent round on record is a Series B, in Aug 2013.
What does Hootsuite do?
Hootsuite is a internet company.
Where is Hootsuite headquartered?
Hootsuite is headquartered in Vancouver, Canada.
Which VCs invest in companies like Hootsuite?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Hootsuite's stage. Their profiles are linked below.
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