Herbivore Botanicals
Latest round
- Series A
Last raised
- Aug 2019
Total raised
- $15M
Investors
- 2
About Herbivore Botanicals
Founded in 2011 in Seattle, US, Herbivore Botanicals focuses on developing vegan and cruelty-free skincare solutions. The company was co-founded by Alex Kummerow and Julia Wills.Herbivore Botanicals specializes in a range of plant-based skincare products designed to address various skin concerns through clinically effective formulations. Their core offerings include facial oils, serums, cleansers, and moisturizers, prominently featuring products like the NOVA Turmeric + Niacinamide Glow Facial Oil, which combines the benefits of an active serum with nourishing plant oils. The company emphasizes the use of 99% natural ingredients sourced from nutrient-rich plants, catering to customers seeking cruelty-free, vegan, and non-toxic skincare solutions.Herbivore Botanicals generates revenue through direct-to-consumer sales, primarily via their online platform, where customers can purchase individual products or bundled sets. The pricing structure typically involves standalone products offered at varying price points, with flagship items such as the NOVA Glow Facial Oil and other serums ranging from USD 15 to USD 88. This pricing strategy supports a model that encourages customers to invest in multiple products for comprehensive skincare regimens. The company also promotes promotional offers, such as discounts for first-time buyers, to incentivize purchases and expand its customer base. The company is currently designing new product lines aimed at addressing specific skincare needs, with an anticipated launch in late 2023. Additionally, they are exploring opportunities to enter new markets in Europe and Asia by 2025, aiming to broaden their international presence.
Who invested in Herbivore Botanicals
2 investors across 1 round
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Funding rounds
Series A
Aug 12, 2019
Amount
$15M
Investors
Questions about Herbivore Botanicals
Who invested in Herbivore Botanicals?
Herbivore Botanicals has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Herbivore Botanicals raised?
Herbivore Botanicals has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Herbivore Botanicals last raise money?
Herbivore Botanicals's most recent round on record is a Series A, in Aug 2019.
What does Herbivore Botanicals do?
Founded in 2011 in Seattle, US, Herbivore Botanicals focuses on developing vegan and cruelty-free skincare solutions.
Where is Herbivore Botanicals headquartered?
Herbivore Botanicals is headquartered in Seattle, US.
Which VCs invest in companies like Herbivore Botanicals?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Herbivore Botanicals's stage. Their profiles are linked below.
VCs backing consumer products startups at Series A
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