Hawthorne Lab

Consumer ProductsSeries ANew York, UShawthorne.co

Latest round

Series A

Last raised

Apr 2019

Total raised

$10M

Investors

4

About Hawthorne Lab

Hawthorne Lab Inc.Hawthorne Lab Inc. was founded in 2017 and operates out of New York, US. The company focuses on men’s grooming products, emphasizing customized scent profiles. The founders, Brian Jeong and Phillip Wong, aim to enhance the personal grooming experience.Hawthorne provides a curated selection of personal care products designed primarily for men. Their offerings include body washes, deodorants, and colognes, all of which emphasize unique scent profiles tailored to individual preferences.Hawthorne’s revenue model is centered around direct-to-consumer sales via their online platform, where consumers can purchase individual items or curated sets. Pricing ranges from USD 13 to USD 60, which facilitates impulse and planned purchases.Hawthorne Lab Inc. is focusing on expanding its product line with new offerings to be released in the upcoming year, tailored to emerging trends in personal care. Additionally, the company aims to penetrate new markets, particularly targeting international regions to broaden its consumer base by the end of 2023.

Who invested in Hawthorne Lab

4 investors across 2 rounds

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Funding rounds

  1. Series A

    Apr 17, 2019

    Amount

    $7.8M

    Investors

    Locked

  2. Seed

    Nov 1, 2017

    Amount

    $2.2M

    Investors

    Locked

Questions about Hawthorne Lab

Who invested in Hawthorne Lab?

Hawthorne Lab has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Hawthorne Lab raised?

Hawthorne Lab has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Hawthorne Lab last raise money?

Hawthorne Lab's most recent round on record is a Series A, in Apr 2019.

What does Hawthorne Lab do?

Hawthorne Lab is a consumer products company.

Where is Hawthorne Lab headquartered?

Hawthorne Lab is headquartered in New York, US.

Which VCs invest in companies like Hawthorne Lab?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Hawthorne Lab's stage. Their profiles are linked below.

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