Happydemics
Latest round
- Series B
Last raised
- Dec 2024
Total raised
- $14M
Investors
- 2
About Happydemics
Founded in 2015, Happydemics is headquartered in Paris, France, and focuses on brand lift measurement services. The company was established by Nicolas Trabuc and Tarek Ouagguini.Happydemics specializes in brand lift measurement across various media platforms, providing insights that enhance advertising profitability for its clients. Their primary offerings focus on tools that enable businesses to assess the effectiveness of their marketing campaigns, thus allowing for data-driven decision-making. The solutions are designed to address common challenges faced by brands, such as understanding consumer engagement and measuring campaign impact in real-time. Targeting a diverse client base that includes advertisers and marketing agencies, Happydemics serves clients predominantly in Europe and North America, drawing in sectors that prioritize marketing analytics.50. The company generates revenue primarily through a subscription-based model, where clients pay for access to its analytics platform and reporting tools. This transactional structure typically involves partnerships with businesses looking to enhance their marketing effectiveness through data insights. Clients engage in contracts that may include tiered pricing plans based on the scale of their advertising campaigns and the depth of analytics required. The company’s flagship services streamline the brand lift measurement process, facilitating a direct B2B exchange that emphasizes the value of data in optimizing ad performance. The company aims to leverage this investment to enhance its analytics capabilities and further its strategic expansion initiatives.
Who invested in Happydemics
2 investors across 1 round
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Funding rounds
Series B
Dec 3, 2024
Amount
$14M
Investors
Questions about Happydemics
Who invested in Happydemics?
Happydemics has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Happydemics raised?
Happydemics has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Happydemics last raise money?
Happydemics's most recent round on record is a Series B, in Dec 2024.
What does Happydemics do?
Founded in 2015, Happydemics is headquartered in Paris, France, and focuses on brand lift measurement services.
Where is Happydemics headquartered?
Happydemics is headquartered in Paris, France.
Which VCs invest in companies like Happydemics?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back information services companies at Happydemics's stage. Their profiles are linked below.
VCs backing information services startups at Series B
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