Half Magic Beauty
Latest round
- Series A
Last raised
- Sep 2026
Total raised
- Undisclosed
Investors
- 4
About Half Magic Beauty
Based in New York, US, and co-founded by Doniella Davy in 2022, Rules Beauty LLC doing business as Half Magic Beauty operates as a consumer product company specializing in beauty products. The company offers a range of vegan and cruelty-free beauty and cosmetics products with saturated pigments in bold mattes and multidimensional shimmers. The products offered by Half Magic are eye products such as eye paint + liner, eyeshadow, brow sculpting gel, wing magician, etc. under the brands Glitterpill, Grippie, etc, and face products such as duo-chrome glow powder, cheek set, lock set, etc, under the brands Glitterpuck, Pro, Cheek Fluff, etc. Other products offered by the company are lip products such as lip gloss, lip cream, liptrik kit, etc. under the brand Magic Drip, Mouth Cloud, Angel Rave, etc, and Gems such as Iridescent Sparkle, Crystalline Nude, and Solid Neon face gems, pearls, and studs. The firm offers its products through its e-commerce website. The company generates its revenue by offering its products to customers through its e-commerce website. Some examples include Chromaddiction Matte Frogalina eye paint + liner at USD 24, Soft Blur Blush at USD 20, Magic Drip Lip Gloss Magic Brownie at USD 20, Face Gems soli neon at USD 12, etc.
Who invested in Half Magic Beauty
4 investors across 1 round
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Funding rounds
Series A
Sep 17, 2026
Amount
Undisclosed
Investors
Questions about Half Magic Beauty
Who invested in Half Magic Beauty?
Half Magic Beauty has 4 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Half Magic Beauty raised?
Half Magic Beauty has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Half Magic Beauty last raise money?
Half Magic Beauty's most recent round on record is a Series A, in Sep 2026.
What does Half Magic Beauty do?
Based in New York, US, and co-founded by Doniella Davy in 2022, Rules Beauty LLC doing business as Half Magic Beauty operates as a consumer product company specializing in beauty products.
Where is Half Magic Beauty headquartered?
Half Magic Beauty is headquartered in West Hollywood, US.
Which VCs invest in companies like Half Magic Beauty?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Half Magic Beauty's stage. Their profiles are linked below.
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