Habitual
Latest round
- Seed
Last raised
- Apr 2025
Total raised
- $4.1M
Investors
- 5
About Habitual
Habitual Health Ltd, founded in 2019, is headquartered in London, UK. The company specializes in weight loss solutions, offering programs that combine medication and diet plans. Co-founders Ian Braithwaite and Napala Pratini lead the company, with Napala serving as CEO.The company primarily offers two weight loss programs: a medication-based plan and a soups & shakes plan. The medication-based plan utilizes GLP-1 receptor agonists like Wegovy and Mounjaro for weight management and diabetes reversal. The soups & shakes plan is a structured, low-calorie diet designed for four months, focusing on dietary change and the establishment of healthier eating habits.Habitual Health Ltd generates revenue through subscription-based models for its weight loss programs. The soups & shakes plan starts at GBP 140 per month, while the medication-based plan begins at GBP 185 per month. Subscriptions include access to the Habitual app, offering daily behavioral change content and personalized support. The company collaborates with The Independent Pharmacy to ensure professional management of medication consultations and prescriptions, facilitating direct engagement with customers. The company plans to introduce new product offerings and expand its market presence in Europe by targeting additional regions for growth.
Who invested in Habitual
5 investors across 2 rounds
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Questions about Habitual
Who invested in Habitual?
Habitual has 5 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Habitual raised?
Habitual has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Habitual last raise money?
Habitual's most recent round on record is a Seed, in Apr 2025.
What does Habitual do?
Habitual Health Ltd, founded in 2019, is headquartered in London, UK.
Where is Habitual headquartered?
Habitual is headquartered in London, UK.
Which VCs invest in companies like Habitual?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back healthcare it companies at Habitual's stage. Their profiles are linked below.
VCs backing healthcare it startups at Seed
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