GroundTruth
Latest round
- Series E
Last raised
- Nov 2016
Total raised
- $53M
Investors
- 10
About GroundTruth
, dba GroundTruth, operates a location-based marketing platform that combines data, technology, and strategy to help advertisers reach audiences likely to be interested in their products or services.March 2026, ZeroToOne acquired GroundTruth from Acumen, Tech Coast Angels, N47, Sorrento Ventures, Arcturus Capital, Palisades Growth Capital, Softbank Capital, Emergence Capital, Silicon Valley Bank, Institutional Venture Partners, Eminence Capital and W Capital Partners. Financial terms were not disclosed. The company provides a portfolio of solutions, including audience targeting, location targeting, and contextual targeting. The firm offers GroundTruth, which is a media platform for its ability to drive business outcomes, particularly in-store visits and other real-world results. GroundTruth's technique is based on its technology, Blueprints, which accurately represents the real world in a virtual context. This technology enables GroundTruth to build audiences by identifying and understanding key media audiences based on real-world behaviours; target audiences in real time; and measure visits to provide real-time insights into business results, such as in-store and online visits, return on ad spend, and incremental lift. The company offers a diverse array of media channels to connect with customers at various touchpoints, including mobile, desktop, CTV/OTT, digital-out-of-home, audience-based direct mail, and social media. In addition, GroundTruth offers distinct audiences based on previous visitation and behaviours, as well as proprietary real-time geo-targeting strategies that businesses can employ through programmatic activation.
Who invested in GroundTruth
10 investors across 5 rounds
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Questions about GroundTruth
Who invested in GroundTruth?
GroundTruth has 10 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has GroundTruth raised?
GroundTruth has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did GroundTruth last raise money?
GroundTruth's most recent round on record is a Series E, in Nov 2016.
What does GroundTruth do?
, dba GroundTruth, operates a location-based marketing platform that combines data, technology, and strategy to help advertisers reach audiences likely to be interested in their products or services.
Where is GroundTruth headquartered?
GroundTruth is headquartered in New York, US.
Which VCs invest in companies like GroundTruth?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at GroundTruth's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series E
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